Enterprise event management that turns sales activation into measurable pipeline
Anaphora Events, now available on the SAP Store. Teams create on-brand invitations, RSVP pages, tickets, check-in, e-signing, and SMS in minutes, natively inside SAP Sales Cloud and SAP Engagement Cloud, so no lead is lost between the venue and the CRM. A partner that is a member of SAP’s curated startup ecosystem.
Overview
Your events generate leads that never reach your CRM
Conferences, product launches, VIP previews, trainings, trade shows: the budget and the audience are real, but the data isn't captured. RSVPs sit in inboxes, check-in happens on paper, and follow-up starts weeks later, after a manual import. Anaphora Events closes the gap between the event and translates it into a revenue-generating pipeline instantly.
Increase lead conversion with event data that lands directly in your CRM
Every registration, check-in, opt-in, and signed document becomes a structured record in SAP Engagement Cloud or SAP Sales Cloud V2, the moment it happens. Follow-up triggers the same day, while interest is still warm. Full pipeline visibility per event, with every lead accounted for.
Reduce event cost with events your own teams build in minutes
No agencies, no designers, no rebuilt assets. Central brand templates keep every market on brand automatically, while teams configure invitations, registration pages, time slots, and confirmations themselves. What used to take weeks of coordination takes minutes of setup, whether it's one VIP evening or a hundred local activations running at once.
Details
Solution type
Extensions and Add-ons
Industry
Automotive, Retail
Compatibility
Works with
Features
Maximize efficiency with a structured event workflow
Provide an end-to-end solution for event execution, covering invitations, registrations, check-ins, and post-event follow-ups—all in a single, streamlined platform.
Achieve agency-quality branding without design expertise
With built-in, CI-compliant templates, brands can maintain a premium and professional look across all event communications, from landing pages to confirmation emails.
Collaborate effortlessly across teams and markets
Empower local dealerships, brand teams, and marketing departments with an intuitive platform that standardizes event creation while ensuring global brand consistency.
Plans and pricing
All plans include:
Global Brand Enterprise Edition
Setup of all your brands for automatic brand compliance at scale
License package optimized for your organization’s global needs
Advanced customization of SAP Sales Cloud and SAP Emarsys integration possible upon request
Integrations to additional CX, Marketing and Commerce solutions possible upon request
Onboarding, training, priority support
Dedicated Customer Success Manager
Includes 1 License Includes unlimited Users Price upon requestSetup of all your brands for automatic brand compliance at scale
License package optimized for your organization’s global needs
Advanced customization of SAP Sales Cloud and SAP Emarsys integration possible upon request
Integrations to additional CX, Marketing and Commerce solutions possible upon request
Onboarding, training, priority support
Dedicated Customer Success Manager
Includes 1 License Includes unlimited Users Growth Package
Setup of up to 2 brands for automatic brand compliance at scale
License package optimized to work for up to 3 teams and 25 users
Advanced customization of SAP Sales Cloud and SAP Emarsys integration possible upon request
Onboarding, training, priority support
Includes 1 License Includes 25 Users Per YearUSD 59,000.00Setup of up to 2 brands for automatic brand compliance at scale
License package optimized to work for up to 3 teams and 25 users
Advanced customization of SAP Sales Cloud and SAP Emarsys integration possible upon request
Onboarding, training, priority support
Includes 1 License Includes 25 Users Starter Package
Setup of 1 brand for automatic brand compliance at scale
License for one team and up to 5 users
Basic onboarding, training, support
Includes 1 License Includes 5 Users Per YearUSD 11,800.00Setup of 1 brand for automatic brand compliance at scale
License for one team and up to 5 users
Basic onboarding, training, support
Includes 1 License Includes 5 Users
Technical Information
| Solution type | Extensions and Add-ons |
| Category | Marketing |
| Industry | Automotive, Retail |
| Works with |
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The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Deployment |
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| Globalization |
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| Operations |
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The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Security |
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| Compliance |
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| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
Resources
Anaphora Customer Success Stories
How Anaphora Streamlines Brand Experience in SAP Sales Cloud Version 2
Anaphora Events Demo Video
Publisher
Cetrez C5 Suite AB
Anaphora, a Cetrez brand, designs and creates platforms empowering global brands to elevate and control their brand experiences in all digital touch points. Since 2009 we have proudly served clients in the automotive and luxury retail industries. Our clients include Porsche, Lamborghini, Aston Martin, Volkswagen, Audi, Skoda, and other brands.
