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Customer Experience defines the new CRM

Customers have the freedom to explore, interact, and choose. We help you understand, engage, and deliver to your customers.

Make every moment matter for your customers

Customer Experience Channel: June 16
Give Customers the Freedom to Choose You

Get expert insights into the future of the customer experience
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SAP Customer Experience stands for customer freedom

Our solutions put experience in the hands of the end customer, giving them the freedom to explore, while supporting their needs every step of the way.

[The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.
Kristin Morrison, Head of Digital, DC Thomson Media
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SAP Customer Data Cloud

Turn anonymous visitors into loyal customers.

Create seamless customer experiences and onboarding

Provide the data privacy and trust customers demand

Eliminate data silos for better contextual marketing

Offer customers transparency and control, while addressing GDPR compliance

Learn more about Customer Data Cloud
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SAP Marketing Cloud

Treat marketing as a trusted source of business.

Personalize customer experiences across your business

Build customer trust to develop ongoing relationships

Optimize marketing to drive revenue

Drive demand and growth for B2B marketers

Learn more about Marketing Cloud
Becoming consumer-centric really means you should start connecting with your consumer and not think for them.
Damian Bott, Global Online Manager, Swinkels Family Brewers

SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.

Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUI
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SAP Commerce Cloud

Provide a superior and personalized omnichannel commerce experience.

Benefit from using a single commerce solution

Support all go-to-market models

Leverage industry-specific capabilities

Realize a fast ROI with prebuilt integrations

Exceed expectations with built-in flexibility

Learn more about Commerce Cloud
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SAP Sales Cloud

Improve sales with better selling experiences.

Save time and guesswork to accelerate sales

Guide sales reps through quotes and contracts fast

Model and manage sales territories and incentives

Embrace the future of selling

Learn more about Sales Cloud

The digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.

Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaA
SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.
Jack Rijnenberg, Director, Online Services, Markem-Imaje
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SAP Service Cloud

Make service the heart of your customer experience.

Create a unified service experience

Develop an elite team of skilled experts

Deliver the next generation of self-service

Capture and understand customer feedback

Learn more about Service Cloud

What are analysts saying about customer experience solutions from SAP?

SAP is named a Leader in digital experience platforms

Find out how you can create simple, connected digital customer experiences, and why SAP is named a leader in The  Forrester Wave™: Digital Experience Platforms, Q3 2019. 

See how customers are succeeding with SAP C/4HANA

  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities
  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities

Drive the future of mobility

Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.

Consumer Products

Build brand preference using every route to market

Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.


Deliver great experiences to fashion customers

Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

High Tech

Simplify and accelerate transformation and innovation

Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

Industrial Machinery and Components

Prevail in the new normal for manufacturing

Help your customers address demand fluctuations, navigate supply chain disruptions, and deliver service continuity and quality by using SAP Customer Experience solutions.


Engage the unengaged insurance customer

Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

Public Sector

Improve citizen experiences in the public sector

Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.


Create engaging experiences across every channel

Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.


Become a digital service provider and monetize services

Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.


Create a traveler journey that enhances the destination

Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.


Win over the new prosumer with customer centricity

Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.

Grow your business by delivering exceptional customer experiences

Win in the experience economy with SAP Customer Experience

Listen, understand, and deliver on your customers' intentions and interactions across all channels to win and close the experience gap by using SAP Customer Experience solutions to meet their expectations.

The future of B2C customer experience

How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?

The future of B2B customer experience

As decision-making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?

CRM and CX Resource Center

Innovate, integrate, and extend your customer experience solutions

Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.

SAP Cloud Platform

SAP Customer Experience and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.

  • Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
  • Connect and extend enterprise SAP Customer Experience cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
  • Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly

Support the end-to-end customer journey

Explore the other cloud solution portfolios in the SAP C/4HANA suite.


See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

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