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Media

Transform business at each level – people, processes, platform, and applications – for a reimagined media experience in the digital age with SAP solutions.

By 2022, most global revenue in media will come from digital revenue

We believe that technology will continue enabling content creation, content consumption, and monetization, as well as targeted audience engagement and exceptional customer experiences, in media and entertainment.


Compelling Content Creation

  • Asset Operations and Maintenance
  • Content Financials
  • Job Management
  • Media Planning
  • Rights Acquisition and License Sales

Audience Engagement

  • Consent-Based Marketing
  • Optimized Marketing
  • Single Customer View

Content Monetization

  • Commerce Personalization
  • Omnichannel Commerce Management
  • Quote to Cash
  • Sales Force Automation
  • Subscription Management
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Solve your specific media business needs

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Optimize experiences with intelligent technologies

Increase transparency of end-to-end processes and leverage real-world awareness that includes consumers, talent, and B2B partners to be more innovative.

Unlock business value with digital technology

Transform your entire approach to content delivery by connecting innovative technologies with integrated business solutions to create an intelligent enterprise.

Get the facts

83%

of the media companies in the Forbes Global 2000 are SAP customers.

Forbes Global 2000 List

74%

of radio and TV broadcasting content worldwide is produced by SAP customers.

Forbes Global 2000 List

90%

of the printers and publishers in the Forbes Global 2000 are SAP customers.

Forbes Global 2000 List

Find media software tailored to your needs

Entice your audience with highly relevant offers by analyzing business intelligence and boardroom insights in real time.
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SAP Marketing Cloud and Digital Boardroom

SAP Marketing Cloud in use for the media industry

SAP Digital Boardroom software in use for the media industry

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SAP Marketing Cloud

Break through the noise by understanding the past, present, and probable future actions of your customers. Create a more comprehensive view of your audience so you can provide relevant contextual experiences throughout their journeys.

SAP Digital Boardroom

Empower your C-suite with a board portal that includes real-time business intelligence and ad hoc analysis. This next-generation board portal leverages data from SAP S/4HANA and other applications to provide a single source of truth for your company.

Jump-start your transition to an intelligent enterprise

Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company service for media.


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Building representing SAP Model Company

SAP Model Company for Media

Become a digital leader with a prepackaged, ready to use service that delivers predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry. 

How is SAP leading digital transformation?

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Realize your potential with the Intelligent Enterprise

Embrace next-generation technologies by becoming an intelligent enterprise with industry expertise from SAP. As your trusted innovation partner, SAP can help you launch a digital platform, so you can chart your future without bounds.

See how customers are succeeding with SAP

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Supporting and serving over 35,000 publishers

See how Video Intelligence connects processes to support the delivery of 170 million videos each month and 30 new publishers joining daily.  

Creating a single customer view across domains

Find out how DC Thomson Media meets data privacy law requirements and enables a single customer view across its business.

Create a consumer-centric, personalized content experience

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Transform media with SAP S/4HANA

Learn how media companies across multiple segments are using intelligent technology to reach and serve their stakeholders.

Get the latest news and trends from experts

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Michael Brenner
CEO
Marketing Insider Group

Why your IT architecture may need a rethink

Making the transition to a new IT platform can deliver more agility to your media business and support new business models, like direct-to-consumer marketing.

Image of Richard Whittington, who blogs about media industry
Richard Whittington
Senior VP Media Business Solutions
SAP

Make every second count when you have none to spare

Expanding digital offerings have had the unintended effect of shrinking people’s attention spans. Discover how to get and keep attention to achieve your goals.

Image of Richard Whittington, who blogs about media industry
Richard Whittington
Senior VP Media Business Solutions
SAP

How consumers changed the rules for media companies

By using the right tools, media companies can take the digital, 360-degree view of the consumer, leveraging data to serve them content on their terms, and market in real-time.

Communities and Events

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Join the SAP for Media Community

Read thought leadership pieces, interact with stakeholders, and find out how other SAP customers are using the latest digital offerings to streamline and optimize their media operations. This interactive community can help you get the most out of your media enterprise software solutions.

Manage your media business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Procurement and Networks

Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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