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Make better connections with media consumers in the moment

Grow your customer base and increase profits by anticipating preferences, providing compelling content, and delivering personalized offers and services – wherever your customers choose to engage – with a single, real-time media platform that provides insight into customer behavior.

Compelling Content Creation

  • Media Planning
  • Rights Acquisition and License Sales
  • Job Management
  • Content Financials

Audience Engagement

  • Real-Time Customer Insights
  • Marketing with Speed and Agility
  • In-Moment Customer Experiences

Content Monetization

  • Mobile Sales Force Automation
  • Order and Contract Management
  • Subscription Billing and Revenue Management
  • Omnichannel Commerce Management
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Reinvent content consumption and commerce within the digital media landscape

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Find out how your enterprise can harness the changes in digital media to understand and re-aggregate fragmented audiences for advertisers, compete with new entrants to the media world, and embrace today’s empowered consumer.

Get the facts

83%

of the media companies in the Forbes Global 2000 are SAP customers.

Forbes Global 2000 List

74%

of radio and TV broadcasting content worldwide is produced by SAP customers.

Forbes Global 2000 List

90%

of the printers and publishers in the Forbes Global 2000 are SAP customers.

Forbes Global 2000 List

Find media software tailored to your needs

Analyze business intelligence in real time so you can entice your audience with highly relevant offers. From marketing solutions to boardroom insights, we have software to help your media enterprise run better.
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SAP Marketing Cloud and Digital Boardroom

SAP Marketing Cloud in use for the media industry

SAP Digital Boardroom software in use for the media industry

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SAP Marketing Cloud

Break through the noise by understanding the past, present, and probable future actions of your customers. Create a more comprehensive view of your audience so you can provide relevant contextual experiences throughout their journeys.

SAP Digital Boardroom

Empower your C-suite with a board portal that includes real-time business intelligence and ad hoc analysis. This next-generation board portal leverages data from SAP S/4HANA and other applications to provide a single source of truth for your company.

Transform your business faster with help from SAP Digital Business Services

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Icon of arrow moving forward, representing acceleration with SAP Digital Business Services

Realize your business goals by simplifying and accelerating your digital transformation

In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.

Icon of people representing enterprise-wide service support from SAP Digital Business Services

Transform your business with unparalleled service support enterprise-wide

SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.

How is SAP leading digital transformation?

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Pat Bakey
President, SAP Industries
SAP

“Our approach to digital transformation is simple and pragmatic, and is based on 45 years’ experience in all 26 industries. We help customers identify and capture value by connecting their business and people with customers and partners across their entire value chains – live and in the moment.”

See how customers are succeeding with SAP

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98% faster data ingestion by running SAP solutions

Learn how Thomson Reuters uses real-time computing to analyze massive amounts of information for its global news organization.

15 million transactions using SAP S/4HANA

See how Arclight Cinemas transformed its business operations by implementing enterprise finance and procurement software.

6,500 new book titles per year worldwide with SAP solutions

Find out how Springer uses enterprise software to harmonize and consolidate customer information from around the globe.

Master customer experience management now

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Implementing true customer experience management requires more than deploying technical solutions. To make a lasting impact, you have to start with company culture.

Get the latest news and trends from experts

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Michael Brenner
CEO
Marketing Insider Group

Why your IT architecture may need a rethink

Making the transition to a new IT platform can deliver more agility to your media business and support new business models, like direct-to-consumer marketing.

Richard Whittington
Senior VP Media Business Solutions
SAP

Make every second count when you have none to spare

Expanding digital offerings have had the unintended effect of shrinking people’s attention spans. Discover how to get and keep attention to achieve your goals.

Communities and Events

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Join the SAP for Media Community

Read thought leadership pieces, interact with stakeholders, and find out how other SAP customers are using the latest digital offerings to streamline and optimize their media operations. This interactive community can help you get the most out of your media enterprise software solutions.

Manage your media business enterprise-wide

From human resources to finance and analytics, we have the right solutions to run your media business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes inside the media industry to find the solutions you need to build a connected business and enable continuous growth.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Procurement and Networks

Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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