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Fashion

Understand tomorrow’s trends, deliver more styles faster, and drive compelling personalized experiences with intelligent fashion solutions from SAP.

Deliver more styles and exceed fashion customer expectations

Gain a real-time view into inventory, optimize demand-supply matching, and drive consistent customer interactions across channels and regions on one platform.

Omnichannel Marketing

  • Consent-Based Marketing
  • Marketing Execution
  • Single Customer View

Customer-Centric Merchandising

  • Master Data Management for Fashion
  • Merchandise and Assortment Planning
  • Merchandising Intelligence
  • Pricing and Promotions
  • Product Design and Development

Procurement Excellence

  • Indirect Buying
  • Invoice and Payables Management
  • Procurement
  • Sourcing and Contract Management
  • Supplier Management

Branded Fashion Production

  • Environment, Health, and Safety
  • Manufacturing Execution for Industry 4.0
  • Quality Management

Digital Supply Chain

  • Demand and Supply Planning
  • Omnichannel Inventory and Order Response
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics

Omnichannel Customer Experience

  • Commerce Management and Personalization
  • Customer Service
  • Omnichannel Sales Order Management
  • Retail Store Management
  • Sales Force Automation and Performance Management
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Protect and grow your brand in fashion and vertical business

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Find out how fashion companies are becoming intelligent enterprises to deliver innovative and personalized services to customers in order to compete in the digital marketplace.

Get the facts

18

of the top 20 global apparel and footwear retailers run SAP solutions.

Deloitte

100%

of the most admired apparel retailers in the world run SAP solutions.

Fortune

100%

of the Internet and catalog retailers in the Forbes Global 2000 are SAP customers.

Forbes

Find fashion software tailored to your needs

Automate processes to achieve your goals with fewer resources and expenses – so you can focus on delivering a superior customer experience.
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SAP Fashion Management and SAP Commerce Cloud

SAP Fashion Management

SAP Commerce Cloud

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SAP S/4HANA for fashion and vertical business

Manage your business processes across one system landscape using the power of in-memory computing to analyze large data volumes for a fast and accurate overview of products. This results in greater efficiency, quicker time to market, and better inventory control.

SAP Commerce Cloud

Engage and understand your customers in every part of the commerce experience, from content creation to merchandising to fulfillment. Showcase your products and services and create a personalized, relevant experience that keeps your customers coming back for more.

Transform your business faster with help from SAP Digital Business Services

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Icon of arrow moving forward, representing acceleration with SAP Digital Business Services

Realize your business goals by simplifying and accelerating your digital transformation

In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.

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Transform your business with unparalleled service support enterprise-wide

SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.

What are leading analysts saying about SAP?

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SAP helps retailers navigate the new frontiers of the IoT

Learn why the connected store is the future of retail and how companies must digitalize workflows and enhance the customer experience to properly evolve. Embrace a digital core to create a connected experience across the brand.

See how customers are succeeding with SAP

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Managing over 450 stores with solutions from SAP

See how Turkish retailer Penti is expanding its business and improving the customer experience with integrated data and insights.

Keeping pace with year-over-year growth

Learn how Zalora automates and streamlines processes to support future innovation and growth with a strong digital core.

Creating a single view of inventory and financials

Discover how Missguided digitalized its supply chain to support global business expansion and e-commerce for increased revenue.

Stay on top of trends with real-time insights

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Align your supply chain to customers’ buying behaviors to deliver the hot summer trends shoppers expect. Interpret social media analytics to better inform buying tactics.

Get fresh perspective from fashion experts

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Photo of Carina Legl, who writes about creating sustainable fashion with recycled clothing
Carina Legl
Solution Manager, Retail Industry Business Unit
SAP

Recycling clothes for sustainable fashion

Find out how a clothing take-back program in the UK encourages people to recycle unwanted clothing to reduce waste and create a sustainable fashion industry.

Photo of Derek Klobucher, who writes about refocusing the retail loyalty program to make it easy, experiential, and beneficial to the customer
Derek Klobucher
Financial Services Writer and Editor
SAP

Build better customer loyalty with authenticity

Learn how you can make retail loyalty programs easy, experiential, and beneficial to your customers with authentic messages that resonate socially.

Photo of Joerg Koesters, who writes that small and midsize retailers must set a digital foundation for every aspect of their business to remain competitive
Joerg Koesters
Head of Retail Marketing and Communication
SAP

Finding opportunity in the “retail apocalypse”

Read how digital transformation can turn the so-called inevitable retail apocalypse into the great retail renaissance. 

Communities and Events

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Fashion Collection

Keep up with the most important trend of all – your customers’ ever-changing lives and preferences. Connect your business in ways you never thought possible for real-time, total visibility that has measurable impact. 

SAP Fashion Council

Find out how to secure the loyalty of tomorrow’s fashion customers when you become part of a strategic forum held twice a year for fashion innovators to share experience and best practices and build a network with experts.

Manage your fashion business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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