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ITSMA Case Study: Scaling ABM – A New approach at Fujitsu

ABM is the natural marketing strategy to support a business focused on growing revenue in large accounts. In the quest to successfully scale an ABM program, Fujitsu UK & Ireland has shown that judicious account selection, creative staffing, a shared toolkit, and a well-conceived program of training and support are critical to getting it right.  تحميل الوثيقة

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