Forecasting Consumer Market Share with SAP HANA Cloud
Improve market share forecasting accuracy and visibility using SAP HANA Cloud
Business analysts work closely with sales and marketing to help establish strategies through market share analysis.
Improve accuracy of market share prediction with advanced machine learning models
- Reduced manual work for extracting and reporting forecasting value
- Optimised forecasting cycle
- Improved forecasting accuracy
- High accuracy prediction through advanced ML intuitive dashboards to communicate in real-time
Why use SAP Business Technology Platform
Elevate data and analytics insights with new predictive capabilities to quickly identify trends and sales flow.
Accelerate data-driven innovation
Machine learning technology and predictive analytics improve market share forecasting accuracy and enable segmentation analysis.
Value driven results
By recalibrating its planning ability using SAP HANA Cloud and SAP Analytics Cloud, Ottogi gained powerful modelling and machine learning capabilities, helping it improve forecasting accuracy.
Different forecasting values provided weekly
View of data for insights enterprise-wide
Source of forecasting data to base decisions on
Gaining a competitive advantage from improved forecasting accuracy
Thanks to its new data landscape built on SAP HANA Cloud and SAP Analytics Cloud, Ottogi has automated its weekly forecasting process, eliminating the need to manually compile forecast reports every month.
The new insights are helping us reach a whole new level of accuracy. We’re thrilled with the outcome of this project.
Chang Kyu Lee
Corporate Strategy Analytics Team Lead, Ottogi Corporation, Ltd.