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SAP Demand Signal Management

Respond to market signals in real time – with SAP Demand Signal Management

Become truly demand-driven with SAP Demand Signal Management powered by SAP HANA. The in-memory database application automates the entire data upload, cleansing, and harmonisation process. Capture market and retail data, integrate it with business data, and analyse it all in real time – so you can sense and respond to demand signals at record speed.

Why SAP Demand Signal Management?

Because it provides a scalable, centralised demand signal repository for capturing massive volumes of downstream demand data, POS data, and market research. It lets you act on real-time demand signals to optimise inventory levels and boost overall sales and performance. With SAP Demand Signal Management, you can:

  • Leverage external data to gain deeper market visibility – and respond to demand changes faster
  • Drive revenue with smarter sales planning and significantly improved forecast accuracy
  • Minimise lost revenue from out-of-stock situations and failed product launches
  • Strengthen retailer relationships with highly customised trade promotions and product offerings

Learn how SAP Demand Signal Management can simplify the lives of business users and IT staff:

Functional Capabilities
  • Demand signal repository Manage, harmonise, validate, and store huge volumes of demand data in a centralised repository. Get quick and easy access to up-to-date market, retail POS, and master data. 
  • Advanced demand sensing
    Leverage advanced analytics, intuitive UIs, and powerful in-memory processing to get a real-time view of demand signals – as well as a comprehensive view of the overall market.
  • Data logistics
    Plan the arrival and monitor the availability of data. Automate the entire data logistic process, from monitoring file systems to analytics – and push into consuming applications to reduce lag.
  • Data validation
    Check external data for completeness, consistency, correctness, and plausibility – before it can cause time-consuming problems.
  • Product harmonisation and integration
    Identify similar products delivered from different sources, and patch them against your own portfolio. Integrate competitor products into your company’s internal structures.
  • Location harmonisation and integration
    Find similar locations in diverse data types (distributor, POS, etc.) to better manage customer succession and multi-source deliveries.
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Technical Capabilities
  • Gain unprecedented speed with the SAP HANA in-memory database
  • Access data through SAP HANA views, SAP Business Warehouse OData services, SQL, Smart Data Access, or request for comments (RFC)
  • Load data from FlatFiles and Nielsen Files, or push through ETL tools like SAP BusinessObjects Data Service
  • Take advantage of a native SAP HANA Big Data repository, data quality validation, and processing
  • Use a pre-built data model for POS sales and stock data, distribution centre data, and market research
  • Customise user interfaces for business and IT
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Need additional help? Explore SAP Digital Business Services

System requirements for
SAP Demand Signal Management

System and software requirements vary according to specific customer scenarios – please refer to the SAP Demand Signal Management Sizing Guide for details. Also, please see the Product Availability Matrix for the latest information on updates and releases.

System Requirement Details
Server Hardware Requirements
Web Browsers
  • Apple Safari
  • Firefox
  • Google Chrome
  • Microsoft Internet Explorer
Operating Systems
  • iPad OS, Linux Client, MAC OS, Windows Client 32-Bit, Windows Client 64-Bit, Windows for X86, Windows for X86_64  
Database
  • SAP HANA
Supported Languages
  • Spanish, Portuguese, French, German, English
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SAP Sizing Guide*

Licensing and purchasing options for
 SAP Demand Signal Management

The modular structure of SAP Demand Signal Management allows you to license and pay for only the functionality and number of users that you require at any given time. Start with the packages and licenses your organisation needs right now and add more users and functionality as your needs evolve. This product is deployed on-premise and requires a perpetual license.

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Contact your local SAP account executive for additional licensing and purchasing options

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For general licensing information, consult Licensing SAP Software: A Guide for Buyers 

See what our customers are saying

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Beiersdorf

Beiersdorf has been making popular skincare products for more than a century. Find out how they’re using our demand sensing software to analyse product attributes, collect intelligence, and get deeper insight into market share.

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Implementation

Ensure a successful implementation and maximise your ROI with information resources that support the different phases of SAP Demand Signal Management – from planning and installation to operation.

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Plan your installation

Refer to section 2 in Installation Guide: SAP Demand Signal Management 3.0* for important information about installation and upgrade planning.

Confirm that you have a license key

To request permanent license keys, you need authorisation under myProfile*. To extend your authorisation, please contact an SAP user administrator*.

Download the software

Visit the SAP Support Portal* to download the SAP Demand Signal Management software installation package.

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Need additional help with your implementation?
Contact SAP Digital Business Services or SAP Enterprise Support services

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Find an SAP partner to help with your implementation

Complete the installation steps

Refer to the SAP Demand Signal Management 3.0 Installation Guide* for a step-by-step overview of the installation process, including a list of required tools and associated documentation.

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Need additional help with your implementation?
Contact SAP Digital Business Services or SAP Enterprise Support services

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Find an SAP partner to help with your implementation

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Manage your SAP applications

Refer to Application Operations Guide: SAP Demand Signal Management 3.0* to learn how to manage, maintain, and run your SAP application at peak performance.

Ensure the security of SAP Demand Signal Management

Download Security Guide: SAP Demand Signal Management 3.0* for important information on ensuring the security of your software.

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Need additional help with your implementation?
Contact SAP Digital Business Services or SAP Enterprise Support services

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Find an SAP partner to help with your implementation

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Enhance your knowledge of the software

Join us for an interactive presentation and discussion with SAP product experts. Get the latest information on SAP Demand Signal Management, and find answers to your pressing questions.

Stay up-to-date with our learning maps

Consultants, get role-specific learning maps with SAP implementation and operation information. These online knowledge products cover our latest products and upgrades.

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Need expert guidance with your educational needs? Learn how education consulting services from SAP can help

 

Upgrades

Plan and carry out a successful upgrade to the latest release of SAP Demand Signal Management – so you can take advantage of the new features and capabilities right away.

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Identify the upgrade paths

Download the Product Availability Matrix to review upgrade paths for SAP Demand Signal Management.

Download the matrix now*

Plan your upgrade

The Installation Guide contains important information about SAP Demand Signal Management 3.0 upgrade planning.

Read the guide*

Plan landscape changes

The Landscape Planner lets you visualise your existing system landscape, simulate changes, and analyse the impact.

Use the planner*

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Identify dependencies

Use the Upgrade Dependency Analyser to determine if your upgrade will have an impact on your other systems.

Access the analyser

Size the implementation

Review guidelines, hardware requirements, and software considerations for your implementation.

Open the Quick Sizer tool*

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Complete the upgrade steps

Refer to the Master Guide for an overview of the upgrade process, including a list of required tools and associated documentation.  

View the guide*

 

Download SAP Demand Signal Management

Get technical release information*

Download installations and upgrades*

Download support packages and patches*

 

Ask the Community

Visit the SAP Demand Signal Management community for the latest technology news and updates. Ask questions, post comments, and discuss issues.

Visit the community

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Need additional help with your upgrade? Contact SAP Digital Business Services or SAP Enterprise Support services

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Find an SAP partner to help with your upgrade

Support

Get the support you need to keep SAP Demand Signal Management running at peak performance. Our experts can help you maximise the value of your software, take advantage of new business models and capabilities, and more.

Troubleshoot and Maintain

SAP Support Portal: Search our knowledge base, log incidents, obtain license keys, download software, and more

SAP Product Documentation

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Ask the Community

Search for answers, post your questions, and share your knowledge in the SAP Demand Signal Management community

Visit the software support and maintenance community

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Contact Support

We're here to help! Get in touch with Service and Support using one of these options:

Open a Support Incident via the SAP Support Portal

E-mail us for non-technical assistance

Call us for non-technical assistance

Complete our online form for contract-related questions

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Visit the SAP Support Portal

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SAP Digital Business Services

Expert Community

Connect with SAP experts – and get the latest news and views on SAP Demand Signal Management implementations, upgrades, innovations, and best practices.
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See how this leading skin care company uses SAP to answer questions like: “How are brand sales performing against plan?” and “What’s my brand’s market share versus the competition?”

It’s About Time: Introducing Better Demand Signal Management

Our customers are asking all sorts of questions about the newest features in SAP Demand Signal Management, including its much anticipated demand signal repository. Here are the answers.

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*Customer Login Required (S-User) – Information marked with an asterisk is available to current SAP customers only. Your customer login (s-user) is required to access this information. Please contact your local SAP support centre for assistance.

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