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Create meaningful experiences built on trust

Personalise online shopping experiences by generating deeper customer insight with SAP Customer Experience solutions.

Make shoppers happy

Deliver the real-time shopping experiences that customers love – online, in the store, and everywhere in between.

75 %
Disappointed shoppers

Three out of every four online shoppers fail to regularly see product recommendations that interest them.

88 %
Online product research

88% of Internet users and shoppers regularly research products online before purchasing them in the store.

91 %
Improved retention

Retailers with an omnichannel customer engagement management strategy realise a 91% year-over-year increase in retention rates.

Delivering inspiring in-store experiences

Create amazing customer experiences

Get how-to advice, new ideas, strategies, techniques, and tips for creating meaningful customer experiences built on trust.

Personalise the shopping experience

Find out how in-store associates can deliver a vastly improved personalised shopping experience using a variety of relevant shopper data.

Becoming a digital retailer

Unlock new business value

Learn how retailers can connect new technologies to integrated business solutions to create an intelligent enterprise.

SAP Commerce Cloud is a leading B2C solution

Find out why Forrester rates SAP Commerce Cloud a leader among 11 top B2C e-commerce solution providers, thanks to the strengths of the SAP ecosystem.

Look ahead to the customer experience of 2030

Find out why the customer experience revolution is still in its infancy, and what changes are likely in the next decade.

Enabling continuous, agile innovation

Learn how our retail solutions help you support new business models, offer inventive services, and create unique experiences.

Find solutions that meet your customer experience goals

Discover how features of the SAP C/4HANA suite can help you support customers for life. Use AI, chatbots, and voice technologies to deliver best-in-class service, and connect the front and back office through a modular microservices architecture.

Join us at SAP Customer Experience LIVE this fall.

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