Skip to Content

Go to market with SAP by your side

Accelerate your time to value and go to market for new channels, markets, and business models with branding, resources, and services from SAP PartnerEdge – Build.

Logos and guidelines

Gain access to logos and partner branding assets that offer differentiation for your business.

Campaigns and tools

Access a variety of campaign tools that help get your message to market quickly with the maximum effect. 

Success stories and public relations

Gain tools to help find and tell compelling stories, and use press releases to generate awareness and drive demand. 

Training and education

Employ a variety of tools to sharpen your marketing skills and effectively connect marketing to pipeline generation and revenue.

Digital marketing

Unlock tools, resources, and a social media kit to build your crucial online presence.

Partner Solution Progression

As you move through your solution journey, the Partner Solution Progression provides a framework for collaboration, supporting your growing commitment so that we both see more opportunities and bring more success to more customers.


Note: The go-to-market offering is not available for SAP PartnerEdge open ecosystem members. When you’re ready, you can upgrade to the full benefits offered by SAP PartnerEdge – Build. 

Market and deliver your solutions on the SAP App Center

The SAP App Center site is the only place where SAP partners can market and deliver solutions, add-ins, and integration kits to over 425,000 SAP customers worldwide. Create a world-class experience for your customers by offering free trials, publishing price books, and auto-provisioning your solution.

Increase your reach

Extend your reach by working with the sales force at SAP to help your solution stand out and reach a broader audience.

Harness the power of the SAP brand

Boost the confidence of your customers and encourage their investment decisions by transacting on SAP App Center.

Scale your business

Access support for multiple users, global currencies, and a two-tier procurement system with a site that’s designed to help you scale.

Marketing and sales training

SAP provides partners a variety of valuable marketing and sales-related training to help you with the promotion and sales of go to market ready solutions. Leverage the following training areas available from SAP PartnerEdge.

SAP Digital Academy

Learn how to adapt to the modern buyers’ journey by reaching customers earlier in the buying lifecycle. 

SAP Academy for Sales

Leverage sales resources that align to most of the SAP solution portfolio, including information about pricing and sales methodology.

SAP Learning Hub

Gain on-demand access to a wide range of e-learning courses, content simulations, guides, course handbooks, and more.

Start small, prove success, and then grow your business

Embed SAP Business Technology Platform into your cloud applications to deliver your solution as a self-contained cloud service to your customers. It’s priced clearly – you just pay 10% of the subscription revenues that you earn from your customers, as remuneration for the services from SAP Business Technology Platform.

This offer is available to all partners in the SAP PartnerEdge – Build engagement model that has built packaged solutions that are deployable on SAP Business Technology Platform, using the services contained in the innovation or multi-cloud starter pack for SAP Business Technology Platform.

  • SaaS delivery of your app at your commercial terms – no separate licensing of SAP Business Technology Platform resources by customers
  • Enables you to focus on the creation of innovative solutions and rely on SAP to deliver the platform services to run them
  • Your entire SaaS solution is running in a highly secure SAP Data Center environment
  • True cloud experience: no need to size SAP Business Technology Platform resource consumption or commit revenue upfront
  • Simple and transparent pricing, easy to account for in any business case and customer quote
  • Supports self-sufficient go-to-market and selling without need to align with the SAP field
  • Simple to order under existing partnership contract
  • Allows you to start small, prove success, and then grow the business 

To learn about embedded PaaS royalties, visit the SAP PartnerEdge site (accessible to partners only).

Bundle or package other SAP solutions

To increase your commercial choices and flexibility in bringing your solutions to market, you can either bundle production licenses of the SAP solutions that are required to run your solution or package such licenses into your solution. These licenses are offered at preferential rates (partners may refer our ISV price list) and can only be used for the operation of your solution. 

Customise your agreement

Flexible terms to meet your business needs.

SAP offers the option to ISV partners to agree on custom commercial terms* in combination with a committed business plan and related go-to-market resourcing. This allows ISV’s to deliver increased value to their customers, ensure competitive differentiation, and expand their portfolio of products and services. Features and benefits include:

  • Exclusive pricing models to fit your business needs
  • Flexible licensing options for embedding, bundling or hosting an SAP platform
  • Joint business planning including financial commitments 

Learn how SAP partners and their customers are succeeding with SAP

Transforming cancer treatment to improve patient lives

See how Molecular Health worked with SAP to take advantage of the power of SAP technology. The SAP HANA database provides the high levels of performance needed to quickly analyse billions of relevant data points to produce insights into treatment options.

Bringing digital transformation to the utilities industry

Read how Itron is using SAP HANA to apply Big Data, IoT technology, and advanced analytics to create a unified approach to managing meter data for utilities.

Stay informed and connected

Take advantage of the power of partnership with SAP to leverage the SAP ecosystem and grow your business.

Join the conversation

Connect, engage, and collaborate with other partners in our community forum. 


See what’s trending on our SAP partner social media sites.

* Customisation of the terms governing the SAP PartnerEdge – Build, integrate option is not possible.

** Already a member of the SAP PartnerEdge program? Then you have already paid the €2,000 base fee. Visit the portal.

Back to top