Wholesale distribution

Deliver what your customers need, where they need it, and at the right time using SAP solutions for wholesale distribution.
Stacked cardboard boxes on wooden pallets in a wholesale distribution warehouse.

Adapt to the new economics of wholesale distribution

Drive profitable growth and meet evolving customer expectations with intelligent warehouse management and e-commerce solutions with embedded AI.

placeholder

Our solutions can help wholesale distributors:

  • Run resilient businesses with unified applications.

  • Adapt to dynamic markets using an extensible warehouse management system.

  • Make fast, confident decisions based on harmonised inventory and pricing data.

  • Innovate with new business models and value-added services.

  • Reimagine how work is done with AI agents and industry-tailored automation.

Explore product roadmaps for wholesale distribution  

Future-proof supply chains

Withstand disruptions from global shocks, compliance pressure, and fierce competition by building a resilient, sustainable distribution network that can adapt and recover quickly.

Enhance customer engagement

Provide sales teams with pricing, inventory, and margin insights to accelerate productivity, improve performance, and engage customers.

Bolster sourcing and procurement

Achieve cost-effective, efficient wholesale distribution by building reliable supplier and channel partnerships while safeguarding product quality, traceability, and compliance.

Transform finance

Manage your top and bottom lines more effectively by improving supplier cost recovery, gaining better insights into profitability, and understanding your cash flow position.

AI for wholesale distribution

Free operations teams up to focus on new revenue models and growth with AI that uncovers demand patterns, deploys agent, and automates warehouse processes.

placeholder

Autonomous regulated manufacturing

Ensure accurate, scalable, and resilient manufacturing with plan-to-produce (PTP) process orchestration.

Learn more

Explore how SAP can help your wholesale distribution business run better

Achieve cost-effective transformation and sustainable growth using solutions tailored to the specific needs of the wholesale distribution industry.

See how customers are succeeding with SAP solutions for wholesale distribution

See what analysts are saying about wholesale distribution

placeholder
Deliver growth with technology and innovation

Learn from Oxford Economics how midsize wholesale distribution companies are working to achieve continued and sustained growth.

Read the report
SAP named a Leader in Gartner® Magic Quadrant™ for Source-to-Pay Suites

Find out why SAP has been recognised as a Leader for our ability to execute and completeness of vision in the 2025 Gartner® Magic Quadrant™ for Source-to-Pay Suites.

Read the report
SAP named as a Leader in financial planning

SAP is recognised as a Leader in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.

Read the report

Resources

placeholder

SAP Business AI for wholesale distribution

Hear how Business AI can help you personalise B2B customer experiences, improve sales decisions, and streamline operations.

Watch the video 

Get started

placeholder

See our solutions in action

Learn how solutions tailored to your industry can help you improve operations, innovate faster, and grow with confidence.

Request a demo

Grow your business with cloud ERP

Discover how SAP GROW helps businesses in every industry scale faster with AI-powered cloud ERP designed for growth.

Explore SAP GROW

See what’s ahead for your industry

Explore SAP road maps to learn about upcoming innovations, product advancements, and future capabilities.

View product road maps for wholesale distribution

FAQ

Yes, our global partner ecosystem  lists complementary solutions for you to purchase on the SAP Store. These applications are certified by SAP, integrate seamlessly into your SAP environment, and support the end-to-end business operations. Hundreds of available applications support wholesale distribution—from supply chain planning and execution, to price optimisation and order management, to sales performance—while more general extensions and add-on products support general business processes.

Wholesale distributors can engage with SAP and other customers through several SAP customer communities and Global User Groups. For example, the Americas’ SAP Users’ Group hosts regular meetings, interest groups, and peer-to-peer learning and networking events.

 

SAP Industries Live also hosts SAP Advisory Councils, where licensed customers discuss emerging technologies, software products, and market trends affecting distributors with SAP business experts. Contact your SAP sales representative for more information.

SAP Business Suite is an integrated system of mission-critical applications, real-time contextual data, and embedded AI. It connects every core process in your business and extends across the value chain of the wholesale distribution industry: planning, procurement, and execution, as well as marketing, sales, and service.​

SAP Business Suite for Wholesale Distribution offers solutions for end-to-end processes, including demand planning, supply chain execution, yard logistics, warehouse management, order management, logistics, transportation management, price optimisation, and B2B e-commerce. Complementary AI capabilities include Joule copilot and Joule Agents. SAP Business Data Cloud pulls everything together with capabilities that support your most casual users to data scientists. Learn more.

Yes, our robust partner ecosystem includes a wide range of business process extensions, such as enhanced price optimisation and order management. Our services partners support distributors of all sizes with planning, implementation services, and post-go-live support. Explore the full catalogue of extensions on the SAP Store, or search for service partners on SAP Partner Finder app.

Gartner, Magic Quadrant for Source-to-Pay Suites, Micky Keck, Kaitlynn Sommers, Balaji Abbabatulla, Cian Curtin, Lynne Phelan, Chaithanya Paradarami, Martin Shreffler, 24 March 2025.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.

Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact.

Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

Gartner, Magic Quadrant for Financial Planning Software, Regina Crowder, Vaughan Archer, Matthew Mowrey, Michelle Carlsen, 18 November 2024.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

 

twitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixel