Retail
Meeting new challenges in retail
Reimagine your retail operations and create exceptional customer experiences with SAP.
Our retail solutions can help you:
Provide customer-centric assortments and omnichannel merchandising
Personalise experiences with value-added services
Create transparent and agile digital supply chains
Deliver faster with smart logistics to fulfil from anywhere, anytime
Reimagine stores to blend digital and physical shopping
Customer-centric merchandising
Manage financial, merchandising, supply chain, and store operations with embedded insights and automation.
Transparent and agile supply networks
Predict demand and match procurement, inventory, transportation, and logistics decisions to drive profitability and loyalty.
Sell and fulfil—anywhere, anytime
Increase loyalty and profits with personalised offers, smart order sourcing, and seamless experiences across channels.
AI for retail
Deliver personalised experiences by connecting merchandising, supply chain, and channels in one platform powered by assistants and agents.
Autonomous Unified Commerce
Continuously orchestrate merchandising, planning, marketing, shopping, and fulfilment to increase margins, conversions, and customer value while reducing costs.
Explore how SAP can help your retail business run better
Connect your entire retail business—from planning to operations, sourcing to buying, supply to delivery, marketing to service, and sales to fulfilment.
Merchandise management
Connect retail processes across the value chain to increase efficiency and improve shopper value.
Automate assortments and sync data with suppliers
Keep pricing and promotions consistent across channels
Monitor store performance with dashboards and live business insights
Enable click-and-collect with reliable store fulfilment
Boost customer service with real-time inventory, product look ups, and RFID
SAP APPLICATION
Customer and transaction insights
Unify customer purchase history and demand to improve omnichannel order management and power your planning applications.
SAP APPLICATION
Sales transfer and audit
Gain insights into product sales and align inventory levels to demand with reliable, accurate sales and inventory data.
SAP APPLICATION
Fashion management
Built-in style-colour-size logic to manage your fashion business, from manufacturing to wholesale and retail.
Competera Pricing Platform
Optimise pricing with an AI platform using real-time competitive and internal data for actionable recommendations.
SimpleMDG
Master data governance with configurable workflows, validations, duplicate checks, and integrations to improve data quality and compliance.
Simplista Item Setup & Change and Data Quality Platform
Accelerate product listings with real-time automation, enhancing sales and margins through efficient data management.
See what analysts are saying about SAP
Four Strategic Snapshots. One Unified Vision
Get a closer look at how emerging retailers, grocers, fashion brands, and speciality players are rewriting the rules of growth.
Redefining Stores: Seamless Experience for Omnichannel Success
Watch experts from Incisiv and SAP as they reveal how leading retailers are reimagining stores, unlocking data, and scaling service with AI and agility.
Thriving with technology and innovation
In this Oxford Economics report, learn why AI and the cloud are crucial for future success in retail.
Resources
INFOGRAPHIC
The state of innovation in the fashion industry
Review results of a recent SmartBrief survey to see how your fashion industry peers are innovating to move from concept to consumer with agility.
WEBCAST AND E-BOOK
Customer webinar series: AI-infused retail
Learn from retail experts on topics such as AI in merchandising, omnichannel, supply chain, and sustainability.
REPORT
Retail trends report
Learn how retailers are working to bring out their best as consumer demands and innovations are quickly transforming.
EBOOK
Drive growth this holiday season
Discover key trends shaping the 2025 holiday retail landscape and learn how businesses can drive loyalty, efficiency, and profitable growth this season.
NEWS
SAP news about the retail industry
Get an overview of the latest trends and challenges impacting businesses as the retail industry evolves.
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See our solutions in action
Learn how solutions tailored to your industry can help you improve operations, innovate faster, and grow with confidence.
Grow your business with cloud ERP
Discover how SAP GROW helps businesses in every industry scale faster with AI-powered cloud ERP designed for growth.
See what’s ahead for your industry
Explore SAP road maps to learn about upcoming innovations, product advancements, and future capabilities.