Consumer products
Unify consumer data, operations, and experiences to drive profitable growth
Innovate to win consumers with AI-enabled delivery of personalised experiences at scale and breakthrough operational performance.
Connect applications, AI, and data to:
Link AI-enabled personalisation to customer interactions.
Optimise mergers and acquisitions decisions with data-driven insights.
Execute intelligent product development with consumer behaviour insights.
Integrate store-performance data with real-time analytics.
Foster enterprise-wide collaboration with streamlined workflows.
Maximise profitability with revenue growth management
Drive strategic account planning, tracking, management, execution, and analysis with AI-enabled trade promotion management for consumer products.
Scale channel-less commerce for profitable future growth
Provide seamless engagement across all consumer touchpoints to enhance experiences with integrated data, real-time inventory, efficient operations, and faster sales cycles.
Gain consumer loyalty with the perfect store experience
Empower sales teams and reduce costs to serve with consumer-centric insights, real-time inventory management, and tailored promotional opportunities.
Accelerate sustainable product innovation
Anticipate evolving consumer demands to drive growth, foster loyalty, and stay competitive with sustainable products across sourcing, design, and supply chains.
Diversify with mergers, acquisitions, and divestitures
Restructure your portfolio and unlock new profit pools with optimised supply chains, unified financial visibility, and seamless customer service capabilities.
Optimise inventory across channels
Unify inventory across wholesale, e-commerce, and retail to improve end-to-end vertical processes including manufacturing.
AI for consumer products
Increase profitable growth with AI-powered demand forecasting and pricing to make sustainability, customer experience, and supply chain decisions using industry-specific assistants and agents.
Autonomous regulated manufacturing
Ensure accurate, scalable, and resilient manufacturing with plan-to-produce (PTP) process orchestration.
Autonomous revenue growth management
Eliminate fragmented planning with AI that unifies strategy, execution, and supply to maximise margins and ensure profitable revenue realisation.
Autonomous unified commerce
Continuously orchestrate merchandising, planning, marketing, shopping, and fulfilment to increase margins, conversions, and customer value while reducing costs.
Explore consumer products solutions from SAP and partners that can help your business run better
Accelerate profitable growth and attract consumers with AI-driven innovation, seamless engagement, and sustainable supply chains.
Product formulation and recipe management
Modernise product development from design to operation to:
Engage consumers with insight-driven product innovation.
Accelerate innovation with collaborative product development.
Gain instant portfolio insights with real-time analytics.
Ensure compliant handovers with connected manufacturing.
SAP APPLICATION
Product development and configuration
Deliver innovative, sustainable products faster by connecting insights and processes with integrated product development.
SAP APPLICATION
Portfolio and project management
Accelerate product delivery from concept to shelf with real-time project insights and portfolio management solutions.
SAP APPLICATION
Product compliance
Protect revenue, reduce risk, and drive sustainability by streamlining and automating global product compliance processes.
PARTNER APPLICATION
Incture Technologies Cherrywork StyleBridge
Simplify fashion manufacturing for operational agility with a costing, made to order, and manufacturing execution system.
Central procurement
Streamline sourcing with AI, automation, and integration to:
Compare best-matched suppliers to bids with real-time, AI-powered pricing.
Mitigate supplier risk with qualification and onboarding tools.
Improve supplier performance with continuous evaluation tools.
Drive competitive pricing with access to a global supplier network.
Supplier collaboration
Collaborate with trading partners to ensure supply with networked planning, inventory visibility, and automation.
Procurement contract management
Boost efficiency and supply chain resilience with automated procurement and contract compliance.
Procurement analytics
Improve resilience, reduce costs, and enhance performance with real-time insights into sourcing and procurement.
SAP Ariba Contract Intelligence by Icertis
Maximise contract value to streamline processes, reduce risk, and boost compliance with AI-enhanced contract lifecycle management.
SAP Vendor Program Management by Vistex
Evaluate vendor offers, manage cash flow, and execute cost-control programmes with vendor program management.
Supply and distribution network planning
Build resilient, sustainable supply chains with connected processes to:
Improve visibility and resilience with freight and goods tracking.
Forecast demand accurately with multi-attribute planning.
Develop resilient supply chains with predictive alerts and simulations.
Balance supply and demand to optimise inventory with AI-enabled insights.
SAP APPLICATION
Global track and trace
Gain supply and delivery assurance with real-time order and shipment tracking.
SAP APPLICATION
Material traceability
Create a chain of trust through product genealogy and transparency to enhance safety, sustainability, and customer loyalty.
PARTNER APPLICATION
valantic GmbH
valantic offers deep expertise in CPG, industrial manufacturing, and chemical industries using SAP Business Network solutions.
Manufacturing networks
Collaborate with trading partners on demand plans and forecasts to:
Secure critical materials with supply network collaboration.
Resolve supply issues faster with end-to-end visibility.
Manage product changes faster with integrated lifecycle tools.
Share improvement ideas enterprise-wide with collaboration tools.
SAP APPLICATION
Manufacturing
Optimise operations and enable multi-level fashion production by style and size with KPI insights.
SAP APPLICATION
Asset management resource planning
Refine resource scheduling to increase utilisation and reduce travel with real-time availability, skills, and capacity tools.
SAP APPLICATION
Responsible design and production
Calculate extended producer responsibility obligations, plastic taxes, and corporate commitments to optimise materials.
PARTNER APPLICATION
MaintainX: Maintenance and Asset Management
Lower downtime and maintenance costs while boosting productivity with AI-assisted workflows and real-time data integration.
Trade and revenue growth management
Drive profitable revenue growth with trade promotion management that helps you:
Optimise promotions and maximise ROI through spend management tools.
Plan smarter and stay within guidelines with AI and real-time analytics.
Align investments and control spend through fund and assortment planning.
Ensure accurate agreements using integrated order-to-cash controls.
Eliminate unplanned trade spend and increase revenue with profit and loss analytics.
SAP APPLICATION
Omnichannel order management
Simplify omnichannel sales and improve fulfilment with centralised inventory visibility and optimised sourcing.
SAP APPLICATION
Insights and automation for sales, service, and marketing
Enhance the consumer experience and accelerate results with AI-enabled automation built for sales, service, and marketing.
SAP APPLICATION
AI-driven discovery and exceptional experiences
Exceed expectations with AI-enabled personalisation to win consumers at the point of purchase and build loyalty.
SAP APPLICATION
Sales automation
Simplify complex buying cycles, enable smarter and faster selling, and delight consumers with AI and modern CRM technology.
PARTNER APPLICATION
Enterra Revenue Growth Intelligence System
Generate actionable trade plans in minutes and scale decision-making with AI-optimised price, promotions, assortment, and media.
PARTNER APPLICATION
ChannelEngine
Connect and manage online marketplace operations and third-party sales channels with efficient order and inventory management.
PARTNER APPLICATION
Mirakl Marketplace Management
Bring digital marketplaces to life with frictionless buying and digitally enhanced, multi-seller marketplace channels.
Self-billing processing
Streamline and automate self-billing processes to:
Reconcile transactions in real time with automated financial controls.
Unify finance and supply data using integrated data management.
Detect invoice differences with automated self-billing reconciliation.
Reduce the creation of unintended invoices by simulating processing results.
Eliminate recurring errors with error analysis and mass change analytics.
SAP APPLICATION
Real-time financial analysis
Streamline operations, reduce risk, and enhance SKU profitability with embedded AI and trusted data.
SAP APPLICATION
Travel, expense, and invoice management
Gain total visibility into and control of travel spend by connecting booking and expense management.
SAP APPLICATION
Workforce management
Optimise staffing, control labour costs, and stay compliant with automation and real-time insights, to achieve strategic business goals.
SAP APPLICATION
Human capital management
Equip your employees with data, skills, and technology to best serve consumers.
PARTNER APPLICATION
SAP Time and Attendance Management by WorkForce Software
Gain visibility into workforce costs and utilisation, reduce administrative effort, and improve employee engagement.
PARTNER APPLICATION
Avalara AvaTax for SAP S/4HANA Cloud, Public Edition
Automate sales tax determination and apply accurate tax rates with precise geolocations across 13,000 U.S. tax jurisdictions.
See how customers are succeeding with SAP solutions for consumer products
See what analysts are saying about SAP
SAP Secures 10 best-in-class category distinctions
Find out why SAP was recognised by POI for retail execution and enterprise planning solutions.
POI European Summit
Join us in Amsterdam May 11–13 to learn from 50+ manufacturer presentations, keynotes, and interactive workshops.
Consumer Goods Forum Global Summit
Join us in Vienna, Austria, June 23–26 for the CGF annual flagship event exclusively reserved for CEOs and C-level executive members.
Resources
The state of innovation in the fashion industry
Review results of a recent SmartBrief survey to see how your fashion industry peers are innovating to move from concept to consumer with agility.
SAP Business AI for consumer products
Learn how Business AI helps you stay ahead of trends, optimise operations, and redefine what’s possible in the consumer products industry.
Reshaping trade promotions with AI
Understand how AI is helping consumer products companies collaborate with retailers over promotion strategies.
Global Consumer Products Engagement Report
Explore a Deloitte survey of 14,000 consumers and 750 senior marketers that reveals secrets to authentic consumer engagement.
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See our solutions in action
Learn how solutions tailored to your industry can help you improve operations, innovate faster, and grow with confidence.
Grow your business with cloud ERP
Discover how SAP GROW helps businesses in every industry scale faster with AI-powered cloud ERP designed for growth.
See what’s ahead for your industry
Explore SAP road maps to learn about upcoming innovations, product advancements, and future capabilities.