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Chandra Asri: Igniting a workforce’s drive to succeed with a modern HR system

Explore Chandra Asri’s journey with SAP

As a long-standing player in the Indonesian petrochemicals sector, PT Chandra Asri Petrochemical Tbk continues to thrive amid the pandemic. The company is keeping pace by digitalising cumbersome, paper-based HR processes and attracting, motivating, and retaining talent with SAP SuccessFactors solutions.



improvement in time to fill for hiring of new graduates.



faster personnel requisition process.



increase in employees conducting self-learning.

SAP SuccessFactors solutions provide clarity into our workforce’s goals. We see our employees working harder and collaborating better as the path to success is now clear, cascading from management down to the individual employee.

Lenny Woen
Human Resources General Manager
PT Chandra Asri Petrochemical Tbk

The Challenge

Galvanising a winning attitude among employees

PT Chandra Asri Petrochemical Tbk (Chandra Asri) depends on its employees to help meet its ambitious goals for business expansion and growth into an industry leader. However, the company realised that manual, paper-based HR processes were challenging its goals for talent management and business expansion. 


Chandra Asri needed a way to attract, motivate, and retain talent. It set its sights on digital HR solutions that could meet the needs of a workforce responsible for supporting the company’s sustained growth and prosperity.

The Solution

Keeping employees motivated and productive

Chandra Asri implemented SAP SuccessFactors solutions to help find the right talent and enable its employees to acquire the knowledge and skills needed to support the company.


For example, the company implemented the SAP SuccessFactors Recruiting solution to help source, engage, and hire the right talent through digital processes. The SAP SuccessFactors Learning solution was also included to help close skill gaps by providing intuitive training programmes and learning materials on desktop and mobile devices.

The Result

Expanding into a leading enterprise with empowered employees

With SAP SuccessFactors solutions, Chandra Asri has a wide variety of solutions for professional development and self-service offerings for training and learning, feedback, goals creation, and more. 


Today, the company’s employees have the marketable skills they need to succeed as petrochemicals experts, and they're empowered to do their best work with actionable insights into their performance. Whether on site or in an office, they can engage with their managers in meaningful conversations based on a common and consistent set of key performance indicators. Plus, department heads have the clarity to find and train the right talent quickly from inside and outside the company.

As we encourage our employees to ‘grow what matters’ at Chandra Asri, we now have the right platform to enable them to grow their careers with us. Whether it’s through competency development plans, continued learning, or managing performance, employees now have the tools and clearly defined goals to perform at their best.

Lenny Woen
Human Resources General Manager
PT Chandra Asri Petrochemical Tbk

SAP helps Chandra Asri run better

Key business outcomes and benefits

  • Provided clear, actionable steps for individual employees to develop additional competencies
  • Allowed managers to have meaningful conversations with employees by referencing a common and consistent set of metrics
  • Improved employee motivation and productivity by providing an equitable and transparent workplace
  • Attracted and retained talent by becoming a great place to work

Featured solutions and services

About Chandra Asri Petrochemical

Chandra Asri Petrochemical is Indonesia’s largest integrated petrochemical company producing olefins and polyolefins. With a history of over 29 years and over 2,000 dedicated staff, the company incorporates state-of-the-art technologies and supporting facilities located strategically in the country’s petrochemical hub, Cilegon and Serang.

Industry Region Company Size
Oil and gas Asia-Pacific and Japan 2,066 employees
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