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Gain Real-Time Customer Insights

Dynamically capture and enrich customer profiles across all sources, gaining insights into customer’s real-time intents

Leverage a single consolidated view of customer profiles with advanced analytics and visualisation techniques to gain a deeper understanding of your customers and their true intent at the moment of engagement.

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Solution Capabilities

Included Capabilities

Marketing Profile

Gain an unprecedented insight with a centralised, real-time, and contextual profile

  • Centralise the collection of customer and prospect data to track both implicit and explicit behaviour
  • Gain a 360-degree customer view with real-time profiles that track context, interests, and predictive scores
  • Analyse sentiment and customer behaviour with discovery tools to uncover hidden trends and accurately define the best marketing audiences
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Real-Time Predictions and Scoring

Optimise customer experiences with real-time predictions and scoring

  • Use real-time marketing and predictive scoring to create target audiences or trigger personalised recommendations and initiatives across channels
  • Manage predictive customer intelligence models and run score calculations on the fly
  • Identify the right predictive scoring approach and the best model for marketing processes
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Audience Targeting and Segmentation

Find the best audience for your marketing message with advanced targeting and segmentation

  • Discover hidden trends and identify microsegments quickly with visualisation tools and real-time scoring and predictive modelling
  • Build complex segmentation trees rapidly using a waterfall interface with a rich set of targeting tools
  • Improve marketing ROI by defining accurate target groups that maximise response and conversion rate while reducing costs
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Insights and Performance Management

Optimise marketing with real-time customer insights and performance measurement and management

  • Use in-depth customer data and analysis to identify opportunities and optimise marketing performance
  • Easily track marketing effectiveness and alignment with sales using prebuilt reports and a lead management dashboard
  • Gain transparency into marketing performance and ROI using real-time campaign success tracking and an executive dashboard
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Social Listening and Sentiment Analysis

Gain clear insight into customer sentiment and interests to deliver personalised in-the-moment experiences

  • Extract insights from sentiment analysis based on structured and unstructured data sources by using platform capabilities such as natural language processing
  • Assess sentiment and social media analytics to improve campaigns and brand loyalty
  • Engage customers in the right context by understanding each journey, sentiment, interest, and interaction
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Solution Delivery Options

  • SAP offers delivery options for gaining deeper customer insights. Foundational products include SAP Hybris Marketing Cloud. Find out more about these products here.
  • Additional product options may be deployed as part of this solution. Find out more about these products within each Solution Capability.
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Quickly adopt and maintain SAP solutions

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View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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