Drive profitable growth with secure, personalised digital experiences.
Build every journey on trusted intelligence
Turn customer insights into a competitive edge
In today’s digital marketplace, understanding your customer is what transforms a single transaction into a meaningful, lasting relationship.
Empower commerce with real-time customer data
Together, SAP’s customer identity and commerce solutions deliver actionable insights that enhance user engagement.
Earn trust with transparent interactions
Protect data privacy with AI-enabled security and global compliance
Strengthen loyalty with intuitive, password-less authentication
Detect and prevent threats early to protect customer accounts
Turn every interaction into an opportunity
Boost conversions with frictionless authentication
Deliver timely, targeted content and offers that drive purchase decisions while respecting privacy
Drive retention through low-friction access
Build loyalty with personalised experiences
Enrich account pages with unified B2B or B2C customer profiles
Build lasting customer relationships with real-time, first-party insights
Use connected customer profile data to create and refine audiences
Value-driven results
Integrating customer identity management with commerce helps businesses achieve measurable ROI.
800
additional leads per month, driven by personalised outreach and consolidated customer data.
10
%
increase in customer opt-ins for marketing outreach, enabled by self-service consent management options.
70
%
reduction in cost per acquisition in paid media, driven by unified customer profiles and enhanced personalisation.
See how customers succeed with SAP
Improving the order experience for B2B customers
Find out how Versuni unified customer data for better visibility and simpler order management.
Building toward a connected customer experience
Discover how Toyota created a consistent journey across channels while keeping user data secure.
Delivering consistent omnichannel customer experiences
Discover how Coca-Cola HBC created a unified digital experience, providing flexible ordering options and secure data management.
Share this use case with your technical team
Smarter commerce starts here
Discover how SAP CIAM enables secure, personalised customer experiences.