Autonomous Revenue Growth Optimization and Decision-Making
Enterra boosts revenue growth by unlocking the ability to autonomously optimize price, promotion, assortment, and media, and systemically scale the decision-making capabilities of your best subject matter experts. With integration into SAP’s TPM, actionable trade plans are generated in minutes.
Overview
Holistically Optimizes Key Levers of Revenue Growth
Performs holistic optimization incorporating pricing, promotion, assortment, and media into one comprehensive non-linear optimization framework. Balances the goals and constraints of a client’s strategic revenue goals and business strategies into a global objective function and optimization.
Drives Immediate Value with Actionable and Accurate Recommendations
Recommendations in natural language, intuitive visualizations, deep system integrations, and recommendation accuracy and retailer acceptance levels of >90+% enable seamless strategy execution in the field and immediate generation of outsized returns (>11x ROI in year 1).
Increases Planning Efficiency and Agility
System can replan annual trade calendars for an entire category in just 5 minutes – normally a 3-week process for people to perform – allowing for category teams to be more efficient and agile to market changes.
Details
Solution Type
Extensions and Add-ons
Industry
Consumer Products
Compatibility
Works with
Features
Advanced Trade Promotion Optimization Modeling and Scenario Planning
Optimization considers the entire year holistically rather than simply repeating (e.g.) the “best promotion” and balances manufacturer and retailer benefits. Scenario Planning features leverages the system to predict the performance of a specific calendar and brand strategy.
Post Event Analysis and Model Accuracy Tracking
Post event analysis can drill-down by customer, product, event, tactic, duration, and timing. All measures of forecast and actuals measure sales both baseline and incremental. Results show ROI including any everyday investment.
Baseline Creation
Baseline computation applies adaptive smoothing techniques to accurately capture promotions, as well as overall growth/decline/seasonality trends. Additionally, incorporates external variables to further shape the baseline (e.g., Covid, inflation, & geo-political/economic uncertainty).
Plans and pricing
All plans include:
ERGIS™ Suite Version
Advanced Pricing Insights
Additional Customized Reporting and Visualizations
Additional Modelling Capabilities
Expanded Integration
Includes unlimited User License Price upon request- Has prerequisite
See all pricing details Advanced Pricing Insights
Additional Customized Reporting and Visualizations
Additional Modelling Capabilities
Expanded Integration
Includes unlimited User License ERGIS™ Core
Includes One Promoted Category
Priced for a Customer whose Annual Revenue is $400,000,000 and a Trade Rate of 15%
Includes unlimited User License Price unavailable in this region- Minimum contract 1 month
- Has prerequisite
See all pricing details Includes One Promoted Category
Priced for a Customer whose Annual Revenue is $400,000,000 and a Trade Rate of 15%
Includes unlimited User License
Technical Information
| Solution Type | Extensions and Add-ons |
| Category | Integration |
| Industry | Consumer Products |
| Works with |
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The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Deployment |
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| Operations |
Service Levels >99.5% This product achieves operational performance levels of 99.5% or greater. |
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Security |
Secured with configurable authentication policies This product has been designed for enhanced security by offering configurable authentication policies. |
| Compliance |
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| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
Resources
Autonomous Decision Science: The Next Frontier of AI
Publisher
Enterra Solutions, LLC
Enterra Solutions®, is a cognitive computing company that has pioneered the development and commercial use of Autonomous Decision Science™ technology to unlock optimization and decision-making capabilities across the value chain of global organizations.
