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Create seamless experiences to engage omnichannel customers

Bring marketing, customer relationship management (CRM), sales, e-commerce, and customer service systems together.
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Gain deeper customer insights to deliver personalised and relevant experiences across all channels throughout the entire customer journey. A single, unified platform can help you centralise marketing data and activities, segment lists, personalise offers, and deploy cost-effective marketing campaigns.


Engage customers throughout the buying journey in a more meaningful way. Give your sales teams the insights they need to accelerate productivity and sales performance for your small or midsize business. Harness in-the-moment information so you can have relevant conversations and interactions with your customers.


Provide personalised, high-value customer service before, during, and after a purchase. Connect customer service agents with the right expertise and tools at the right time, and deliver the great service your customers expect through self-service sites, call centres, or field service.


Give a consistent customer experience across all your channels – from e-commerce through mobile, chat, and social platforms to contact centres and in store. Support data-driven customisation, cost-effective order management and fulfilment, and real-time inventory management for your growing business.


Identify revenue opportunities quickly and bring new monetization models to market that capture narrow market segments and drive positive outcomes for your growing company. Integrate billing as a strategic way to transform the customer experience. 

Solve your specific customer engagement and commerce needs

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Get closer to your customers

Find out how to attract new customers without losing the loyalty of those who have been with you from the start with products and solutions from SAP.

Offer contextual experiences to your customers

Engage users throughout their customer journey and deliver the same experience across time and channels, giving your customers consistent, rich, and personalised content.

Demolish the walls between commerce and engagement

Learn how to deliver an assisted sales process that gives customers the information and confidence they need to make the final purchase decision, increasing your online sales.


Gain deeper customer insights so you can deliver personalised and relevant experiences across all channels throughout the entire customer journey.

SAP Digital CRM

Bring together sales, service, and marketing to give your small business or midsize company a complete customer engagement solution. SAP Digital CRM can help you get up and running in minutes, and start making every sales and service engagement a personal connection.  


Engage customers throughout the buying journey in a more meaningful way and access in-the-moment information and insights to accelerate sales.


Connect agents with the right expertise and tools to deliver the great service your customers expect through self-service sites, call centres, and field service.

SAP Hybris Service Cloud

Stay a step ahead of customer expectations, from the initial service contact all the way through billing. Offer multiple service channels, access complete and contextual customer information, and gain real-time insight into call centre and field service performance.

SAP Hybris Service Engagement Center

Resolve your customer queries faster by using a unified agent desktop with built-in communication channels. SMEs can create a consistent customer experience by managing all customer contacts in the same interface.

SAP Jam Communities

Create an online community where your customers can find the information they need at every stage of the purchasing process, and that enables you to resolve service requests quickly and effectively.


Provide consistent customer experiences and support data-driven customisation, cost-effective order management, and real-time inventory management.


Identify revenue opportunities and monetization models that capture narrow market segments, while using billing to transform the customer experience.

Trust our worldwide partner network to deliver a solution that suits your SME needs

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Find an SAP partner

SAP partners help you buy, build, implement, service, and support the SAP solution that best fits your unique needs. Find a trusted professional to work with today.

What are leading analysts saying about SAP?

Get the facts

Customers using SAP Hybris solutions see a 40% increase in online sales on average.

Analysis from customers of SAP Hybris solutions

of small and midsize companies cited customer acquisition as the top business priority for the next 12 months.

IDC InfoBrief, sponsored by SAP, The Next Steps in Digital Transformation, January 2017

See how SMEs are succeeding with SAP

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34% more online business with SAP Hybris Commerce

Hear how Purchasing Power enables a stress-free shopping experience and secure payments with an omnichannel e-commerce platform.

20% growth in sales pipeline with SAP Hybris

See how Pregis is increasing sales by bringing new products to market faster with advanced analytics and real-time reporting.

30% growth in net sales with SAP Hybris Marketing

Learn how Home Shopping Europe (HSE24) exceeds marketing goals with predictive analytics and self-service target group selection.

Exceed customer expectations – every time

Get the latest SME news and trends

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Related products

Products from other business areas may also be relevant to your small and midsize business. Here are some solutions that we think may be of interest to you.

Looking for more customer engagement and commerce products to meet your SME business needs?

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