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Turn anonymous visitors into loyal customers

Reduce friction at the point of registration and deliver trusted, personalised engagements throughout the customer journey.

Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralised customer profiles and synchronise them with all your digital properties.

  • Cloud deployment
  • Flexible and secure authentication and access options
  • Single, unified customer profiles
  • Bidirectional data flows

Key Benefits of Our CIAM Software

Create a frictionless customer experience

Offer hassle-free customer experiences with flexible registration and social authentication screens and flows that are customisable for every business case.

Identify online visitors securely

Safeguard every interaction touchpoint with federated standards and options, such as single-sign on, risk-based, multifactor, and password-less authentication.

Orchestrate unified profiles business-wide

Personalise experiences by centralising profile data in an indexed, dynamic database and enabling bidirectional flows with other customer engagement solutions.

SAP Customer Identity and Access Management Key Features

Identity management

  • Use registration-as-a-service functionality with scalable, responsive forms and customisable workflows for any business case around the globe
  •  Simplify authentication through support for more than 35 social networks
  • Protect customers with constant monitoring of digital identities and alerts about unusual account activities

Customer access management

  • Implement risk-based, multifactor, biometric, and one-time password (mobile SMS) authentication
  • Enable single sign-on for all sites in your organisation to provide more seamless, secure access across touchpoints
  • Support identity federation standards using SAML and OpenID Connect protocols

Customer profile management

  • Capture and transform structured and unstructured data with a fully-indexed, dynamic schema
  • Map and transfer or synchronise profiles with third-party applications and services using a powerful extract, transform, and load solution
  • Benefit from more than 60 preconfigured technology integrations

Build a Business Case for CIAM

Deliver frictionless digital experiences

Take a look at how market leaders are reimagining digital engagement with their customers through the power of a digital identity.

Boost business continuity by knowing your customer

Hear how a customer identity and access management solution can unlock the potential of your customer data and scale your B2C success.

Increase trust with a single view of the customer

See how Cambridge University offers engaging learning experiences by applying insights based on the data that customers provide.

What are analysts saying about SAP?

SAP pioneers customer identity management

Explore how SAP Customer Data Cloud delivers advanced customer data management to fuel better marketing, sales, and services.

Technical Information

This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

Installation and setup

Follow the setup instructions so you can start running your SAP software quickly and confidently.


Optimise configuration of SAP Customer Identity and Access Management for B2C with our comprehensive configuration guide.


Find out how you can integrate SAP Customer Identity and Access Management for B2C with your existing IT landscape.

Pricing and Packaging

Deployed in the cloud, this product is available as software as a service (SaaS) through an annual subscription, based on the number of contacts.


Price upon request

Build rich, centralised profiles for effective identity management.

Benefit from:

  • Extensive access management functionality
  • Comprehensive customer identity management features
Request a quote

Build rich, centralised profiles for effective identity management.

Benefit from:

  • Extensive access management functionality
  • Comprehensive customer identity management features

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.


Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.


Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and Compliance

Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data centre.

Questions? Get in touch!

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