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An e-commerce platform to drive profitable innovation

Go to market quickly on a highly connected, scalable e-commerce platform that supports endless innovation and profitable growth.

Reinvent, simplify, and strengthen your e-commerce business

Success in online sales today requires agility, intelligence, and an e-commerce platform that can adapt and scale as your digital business grows. 

The right e-commerce platform solution can help your business drive consistently profitable commerce by helping you:

  • Capitalise on emerging revenue opportunities quickly
  • Unlock enterprise-wide, data-driven intelligence to drive profitable growth
  • Strengthen your business on a proven global e-commerce platform

Boost digital commerce results

Join Aberdeen and SAP to discuss the importance of CX agility in e-commerce.

Explore e-commerce platform solutions from SAP

Prepare your business for a bright digital future with an agile, intelligent, and highly scalable cloud commerce platform built for innovation. 

Our e-commerce platform solutions support a unified platform for any business model that's:

  • Fully integrated and extensible with a rich partner ecosystem 
  • API-enabled to power true omnichannel deployment models 
  • Connected from end to end to fuel intelligent and profitable outcomes 
  • Built to deliver highly personalised experiences at scale 
  • Industrial-strength with a global reach and trust at the core 

What are analysts saying about commerce solutions from SAP?

2021 Gartner® Magic Quadrant™ for Digital Commerce*

Find out why Gartner has recognised SAP as a Leader in the Magic Quadrant for Digital Commerce for the seventh time in a row. 

Forrester: Total Economic Impact of SAP solutions

Check out Forrester’s TEI report to understand the potential return on investment when deploying SAP Commerce Cloud and SAP Customer Data Cloud solutions. 

Boost e-commerce success with CX agility

Five key building blocks for agile CX in commerce

Embedding agility in CX activities can help you transform and elevate the performance of your commerce organisation. Learn about the five key building blocks for achieving CX agility.

Frequently Asked Questions

A digital commerce platform enables you to sell products, solutions, and services digitally – either through a typical online store or other digitally connected devices, such as mobile phones, wearables, connected cars, and IoT devices. It also allows you to include your physical stores in your digital commerce strategy, especially for omnichannel fulfilment scenarios, such as “buy online pick up in store” or “buy online return in store.”

A headless commerce platform decouples the front end or the storefront (aka the “head”) from all the back-end logic and processes of the platform. This results in more flexibility and agility, as you can work on updating your storefront without touching any of the core services running in the back. You also get a more modular approach to commerce, as core commerce capabilities are available as microservices and can be used independently of each other through API calls, even in scenarios where you don’t have a typical customer-facing storefront but want to feed different sales channels (aka “headless”).

While both can be seen as different terms describing the same thing, e-commerce means selling products online, usually through a typical online store. Digital commerce expands that concept by including all the touch points and processes throughout the entire customer journey. This means that all the tools, processes, and technologies used to create the online offer are critical to the overall definition. It also encompasses the inclusion of physical sales channels, such as your store network, into your digital commerce strategy.

Questions? Get in touch!

*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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