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Offer seamless, personalised B2C engagements

Identify customers and deliver exceptional digital experiences that adapt to their behaviours seamlessly.

  • Onboard customers quickly with intuitive user registration
  • Drive personalised engagements by using social login workflows
  • Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options
  • Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalised experiences

Optimise B2B value networks

Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.

  • Speed onboarding and time-to-value with progressive profiling, self-service registration, single sign-on, and delegated administration
  • Reduce costs and IT complexity by managing digital identities, consent, authentication, and authorisation from a single platform
  • Simplify IT administration with business policy-based access control and organisational access management
  • Protect against business and regulatory risks by defending sensitive data and intellectual property with dynamic access control

Build trusted customer and partner relationships

Build customer trust, enhance data governance, and protect your business with enterprise consent and preference management.

  • Use customisable, preconfigured workflows to capture customers’ consent and preferences at each permission-based touchpoint
  • Store versioned consent records for up to seven years in our audit-ready vault
  • Empower customers to manage their own experiences through customisable, self-service preference centres
  • Ensure that consent and preferences are consistently enforced through centralised, simple, and secure data governance and orchestration

Strengthen customer trust in the era of GDPR, CCPA, and beyond

Meet global data privacy requirements and build customer trust by offering
transparency and personal data control.    

  • Maintain proof of how, when, where, and why you collect and process customer data
  • Implement a holistic solution for managing customer profiles, preferences, and consent
  • Address many of the toughest requirements of consumer data privacy regulations
  • Provide transparency into how you collect and use customers’ personal data

Take a customer-centric approach to global data privacy

Discover the foundations of a global consumer data privacy strategy that can strengthen customer trust and ensure compliance with individual consumer data privacy regulations.    

Address key requirements for GDPR, CCPA, and LGPD

Learn how new data privacy laws are changing the rules when it comes to how businesses can collect and process customer data.

See how BCD Travel provides personalised service and support

Find out how BCD Travel addresses GDPR requirements for customer data management and empowers customers to manage their own experiences.

What are experts and analysts saying about customer data solutions from SAP?

Forrester: SAP Customer Data Cloud leads in CIAM

See why Gigya solutions, now part of SAP Customer Data Cloud, received the highest score in both dimensions of the 2017 Forrester Wave, CIAM, Q2 2017.

SAP Customer Data Cloud is named a CIAM leader

Discover why KuppingerCole Analysts rated SAP Customer Data Cloud among the overall leaders for the third straight year in the rapidly evolving category of CIAM.

KuppingerCole assesses SAP Customer Data Cloud

Read an analyst’s view of how SAP Customer Data Cloud delivers advanced customer data management to fuel better marketing, sales, and services.

See how customers are succeeding with SAP Customer Data Cloud

Follow the learning journey for SAP Customer Data Cloud

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.

SAP Customer Experience Services

Transform your business faster with services and support from SAP.

Get an overview of services for SAP Customer Data Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

Explore the partner ecosystem for SAP Customer Data Cloud

Benefit from specialist expertise to guide your SAP Customer Data Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

Included Products

Learn about the products included in the SAP Customer Data Cloud portfolio.

Identify consumers, business customers, or partners securely across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles with three integrated solutions:

SAP Customer Data Cloud Resource Center

Support the end-to-end customer journey

Explore the other cloud solution portfolios in the SAP C/4HANA suite.

SAP C/4HANA

See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

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