SAP Customer Data Platform
Activate rich customer insights to deliver hyper-personalised experiences in real time, while honoring the data’s purpose.
Our customer data management solutions can help you turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalised experiences.
Deliver seamless experiences, build trust, and activate insights for omnichannel
engagement in B2C and B2B relationships.
Roberto Fedele, CIO, Valora Group Watch the video
We chose SAP Customer Data Cloud because it offered the most comprehensive and ideal solution on the market. Especially in order to build on a multi-app platform and use microservices that can be transferred multiple times to different apps and use cases.
Meet global data privacy requirements and build customer trust by offering
transparency and personal data control.
Discover the foundations of a global consumer data privacy strategy that can strengthen customer trust and ensure compliance with individual consumer data privacy regulations.
Learn how new data privacy laws are changing the rules when it comes to how businesses can collect and process customer data.
Find out how BCD Travel addresses GDPR requirements for customer data management and empowers customers to manage their own experiences.
See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.
See how Valora delivers personalised customer experiences in its first chain of cashier-free convenience stores with help from SAP Customer Data Cloud.
Learn how valuable customer insights enable News DNA to improve content strategy and attain higher customer retention rates.
Learn how BCD Travel is building its third-generation traveler identity
management system for better customer service with SAP Customer Data Cloud.
Find out how this Fortune 500 company and semiconductor market leader improves revenue with a seamless e-commerce experience.
See how FranklinCovey scales its business and keeps customer data secure with SAP Customer Data Cloud.
Discover how doTerra delivers an improved customer experience and grows its business.
Explore how this multinational company applied the latest cloud technology to support its customers with a single, friction-free marketplace for all services and offers.
See how a holistic consent and preference data management solution can build customer trust and protect against regulatory risk.
Find out how SAP CIAM and consent data management solutions can help you build trusted customer relationships.
Build trust with transparency and address global and regional data privacy regulations.
Discover how Maxim Integrated drives world-class digital experiences with first-party data.
Explore vital megatrends for any organisation wanting to thrive – not just survive – in today’s and tomorrow’s digital marketplace.
Learn about the customer experience benefits of centralising B2B customer data management.
Learn how SAP Customer Data Cloud can help you build trusted, personalised relationships with customers.
Discover how to unlock the power of unified customer profiles to break through data silos and drive more trusted, personalised digital experiences.
Find out how to build customer trust and protect the business from regulatory risk through enterprise consent and preference management.
Explore how to identify consumers across devices and channels to drive registrations and engagement.
Get a breakdown of the hottest trends, biggest roadblocks, and most tantalizing opportunities facing the customer data management market.
Find out how SAP Customer Data Cloud solutions help address GDPR compliance and other global data privacy regulations.
Learn how you can put customer identity at the centre of your CRM systems, CMS, e-commerce, analytics, and other customer engagement technologies.
Find out how your business can benefit from integrating SAP Customer Data Cloud with SAP Commerce Cloud.
Discover the benefits of integrating SAP Customer Data Cloud with SAP Marketing Cloud.
See how SAP Customer Data Cloud can help your business build better relationships with customers through transparency and trust.
Discover how SAP Customer Identity and Access Management for B2B can help you build trusted business-to-business relationships at scale.
See how SAP Customer Identity can help you identify and engage customers across channels and devices, while protecting your customers and your business against identity fraud and theft.
Find out how SAP Customer Consent can help you build trusted customer relationships based on transparency and personal data control.
Learn how SAP Customer Profile can help you build rich customer identity profiles from permission-based data and orchestrate them across your applications and services.
Discover the foundations of a data privacy strategy that can strengthen customer trust.
Consider a single cloud platform solution that can help you turn unknown online visitors into known, loyal customers.
Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.
Transform your business faster with services and support from SAP.
Get an overview of services for SAP Customer Data Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.
Benefit from specialist expertise to guide your SAP Customer Data Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.