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Marketing and Merchandising

Improve loyalty and conversion with unified marketing and merchandising

Bring marketing and merchandising together to overcome business process and data silos and create a unified view of customer demand. With SAP solutions, you can analyse, plan, and optimise merchandise, assortments, campaigns, prices, and promotions, all driven by customer insight.

Marketing and Merchandising Data and Insights

Improve business performance with master data integrity and data-driven marketing and merchandising insights using SAP solutions. Uncover hidden or emerging trends, opportunities, and issues to help make better-informed decisions that will improve your most important key performance indicators (KPIs).
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SAP Hybris Marketing Cloud

Deliver personalised experiences in real time, increase conversion rates, and build loyalty by using the SAP Hybris Marketing Cloud solution to create dynamic customer profiles and gain full transparency into the performance of marketing plans.

SAP Customer Activity Repository

Improve demand forecasting and maximise promotion and assortment effectiveness with a unified data repository that collects multichannel customer and point-of-sale data in real time and makes it ready for consumption by other applications.

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Master Data Management for Merchandising

Centralise master data management for merchandising to improve productivity with real-time insight.

Omnichannel Sales Analytics

Gain customer insight and generate marketing insight based on consumer activities across channels.

Merchandising Analytics

Analyse, compare, and improve merchandise category performance across various KPIs and channels.

Customer Profile

Gain unprecedented insight with centralised, real-time, and contextual profiles of customers and prospects.

Real-Time Predictions and Scoring

Enhance customer experiences by creating target audiences and personalised recommendations and initiatives.

Insights and Performance Management

Optimise marketing with real-time customer insights and performance measurement and management.

Merchandise and Assortment Planning

Perform highly collaborative merchandise and assortment planning with best-practice planning tools and next-generation technologies from SAP. By providing a unified retail planning and analytics platform, our software allows you to simplify and streamline the planning process to maximise sales and margins, while reducing the time to plan.
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SAP Merchandise Planning for Retail

Define financial targets and build merchandise plans across channels and product hierarchy levels with SAP software that helps you design planning simulations across flexible time horizons and product dimensions and dynamically manage KPIs.

SAP Assortment Planning for Retail

Customise assortments by channel to appeal to customer preferences, maximise profits, and minimise inventory and markdowns by clustering selling locations and designing the optimal product mix based on consumer insights and sales behaviour.

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Location Clustering

Group and cluster locations together in real time to simplify planning and better target customers.

Channel and Location Planning

Create fast, reliable financial plans for channels, comparable and non-comparable stores, and new stores.

Merchandise Planning

Achieve your corporate goals more effectively using next-generation merchandise planning processes.

Assortment Planning and Optimisation

Plan and optimise sales and margins through localised product assortments and predictive analytics.

Assortment Management

Grow revenue by increasing process flexibility and offering the right products in the right locations.

Store Layout Management

Plan store layouts and integrate store layouts with space management systems to optimise your space.

Omnichannel Marketing

Deploy marketing strategies that promote your brand across all channels. Our omnichannel marketing software can help you increase your scale and appeal through targeted and contextual campaigns, and gain transparency and access to real-time data to make informed decisions and devise winning marketing strategies.
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SAP Customer Activity Repository

Improve demand forecasting and maximise promotion and assortment effectiveness with a unified data repository that collects multichannel customer and point-of-sale data in real time and makes it ready for consumption by other applications.

SAP Hybris Marketing Cloud

Deliver personalised experiences in real time, increase conversion rates, and build loyalty by using the SAP Hybris Marketing Cloud solution to create dynamic customer profiles and gain full transparency into the performance of marketing plans.

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Marketing Planning and Budgeting

Improve agility and transparency with a centralised and real-time view into marketing budget and spend.

Campaign Management and Optimisation

Engage customers with in-moment, individualized experiences by optimising campaign management.

Audience Targeting and Segmentation

Find the best audience for your marketing message with advanced targeting and segmentation.

Marketing Recommendations

Increase profits with real-time personalisation of marketing recommendations across channels.

Loyalty Management

Turn consumers into advocates with multichannel loyalty programs that create relevant, consistent experiences.

Digital Advertising

Maximise return on digital advertising with a cloud platform that connects advertisers and publishers directly.

Omnichannel Pricing and Promotions

Realise profitable omnichannel pricing and promotions by knowing how offers will perform before executing them in the physical and e-commerce store. Our solutions can help you optimise pricing, promotions, and markdowns with real-time predictive analytics that accelerate decisive insight and action.
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Retail Price Management

Increase sales and profits by strategically managing pricing across retail sales channels and locations.

Omnichannel Promotions

Improve the appeal of retail promotions by taking both social sentiment and pricing trends into account.

Markdown Management

Improve margins and maintain profits by aligning sales and marketing strategies and monitoring sales.

Omnichannel Price and Promotional Offer Execution

Calculate sales prices and promotional offers for shopping carts in respective sales channels.

See how retail customers are succeeding with SAP

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30% increase in sales with SAP Hybris Commerce

See how Praktiker generates sales by quickly adjusting prices and promotions in response to market trends and competitor campaigns.

20x faster campaign execution with SAP Hybris Marketing

Find out how Home Shopping Europe GmbH (HSE24) runs more focused campaigns by enabling marketers to quickly analyse customer data.

Reduced time and cost with SAP Promotion Management for Retail

Hear how Axfood runs more effective promotions and saves time and money by using a centralised system for recording, analysing, and reporting on promotional data.

Looking for more retail products to meet your business needs?

Get the facts

38%

increase in online sales in total.

Hybris Annual Customer Survey

29%

increased conversion rate.

Hybris Annual Customer Survey

30%

increase in in-store sales with the SAP Hybris Commerce solution.

Praktiker case study

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