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Customer Snapshot: Overview

50% greater efficiency and more effective sales.


proseed enables its clients to sharpen the sales process and evaluate marketing channel profitability. Moving beyond simple measures of “click rates” and “visitors,” proseed develops analytic tools that both monitor and measure online campaigns. Which means their clients can examine the true impact of their advertising effort.

proseed GmbH


Number of Employees

Line of Business

SAP Solutions
SAP Consulting, SAP Sales OnDemand

Frankfurt, Germany

Customer Website

Implementation Partners
SAP Consulting



proseed’s clients can see which channels work… and which do not.
It's not just click rates and visitors.

Customer Snapshot: History

Creating and Defining an Entirely New Business

proseed was first developed from the extensive marketing savvy of yellow pages publisher TrifelsVerlag GmbH, and has built, in very short time, a solid record of success.

The Challenge

Spreading the Word

Things move fast in the world of online marketing. Trends that emerge today can represent a profitable addition to the marketing mix tomorrow. proseed needs to keep a constant watch on web developments so it can leverage new business opportunities quickly. That’s how they found themselves looking for a software solution that would allow the exchange of relevant information at lighting quick speed – info that’s available all the time, reaches team members at all levels, and is accepted by everyone.

The challenge for us ...

Enter SAP

Usability. Capability. And Security.

proseed liked the usability and multiplatform capability of SAP Sales OnDemand, which is also available on iPads and smartphones. Mobile access allows proseed employees to share and track processes, documents, and information at all times and without delay. And SAP complies with all security criteria for Internet data.

It was very easy for us to decide ...

Enter SAP: The SAP Experience

Relying on SAP’s experience, proseed liked the support and consulting they received during the migration phase.

proseed brought in SAP Sales OnDemand as a replacement for a sales “solution” from a third-party vendor. SAP Sales OnDemand already covered 90% of proseed’s requirements, and the very few “deltas” that remained were implemented and up and running in a matter of days by SAP Consulting.

Better Business: Benefits

Everyone on the Same Page

With mobile access and flexible business intelligence capabilities, proseed’s sales force can access and analyze relevant customer data anytime, anywhere. Social media functionality enables employees to easily collaborate with the whole team and ensures everyone has the same level of information at all times.


increased efficiency from timely exchange of sales information via mobile access


information availability through smartphones, tablets and the desktop


training required


In a Matter of Seconds.

In a Matter of Seconds

Better Business: Run Simple

Putting the Power of the Internet to Work

SAP’s cloud application allows proseed to manage both complex account information and sales leads in a well-structured manner. By representing relationships clearly, proseed can easily offer professional support to their business contacts while achieving major time savings.

Delivering timely, relevant information about customers and sales cycles through mobile devices.


Journey Ahead

Partners in Time

proseed now plans to develop and market their Web analysis tools as plug-ins, functioning as an SAP co-innovation partner. The firm’s strategy experts have identified a viable market within their own client base, largely because of the built-in integration with the conventional SAP world.

Partnering with SAP to enter new markets

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