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view inside SAP Experience Center Walldorf with large screen displays

SAP Experience centres

Innovation becomes tangible with interactive showcases, real-life use cases, and ready-to-use demos.

What are SAP Experience centres?

SAP Experience centres are state-of-the-art innovation spaces with endless possibilities. They highlight the power of SAP as a portfolio company and spotlight the strength of our ecosystem.



Customers can experience innovative scenarios and explore co-innovation ideas in this environment – through meet, inspire, and engage areas. 

  • Meet our solution experts and executives from all business areas for tailored offerings and deep dives into the SAP solution portfolio that can help your business become an intelligent, sustainable enterprise
  • Be inspired by personalised showcases, innovative demos, and immersive stories about new solutions and business models that are unique to your specific needs and industry
  • Engage in hands-on workshops to kick-start your transformation and digital innovation journey with SAP

The experience labs

At our Walldorf and New York locations, you can explore experience labs for the latest tecnologies from SAP and our partner ecosystem. Witness the innovations and next-practice business models that are transforming companies worldwide into intelligent and sustainable enterprises.

SAP Experience Center Walldorf

Experience the front- and back-office activities of an intelligent grocery store on a productive SAP solution landscape in a real-life environment. The "S.MART" intelligent store covers a multitude of innovative use cases illuminating product availability, correct product placement, and promotion pricing. The use of cameras, sensors, and IoT improves the customer experience for brand loyalty by making the store as intelligent as possible.


Call us to book a tour —  +49 (0) 6227 7-58103

SAP Experience Center New York

Visit the "S.FASHION" experience lab to immerse yourself in the retail fashion store of tomorrow and a ready-to-use approach to a personal, sustainable, and circular fashion retail business. You can explore essential topics, including omnichannel merchandising, procurement, supply chain, and in-store sales and services. A full circle moment of in-store use cases to the checkout is also presented.

Flexible meeting options

We've made it easier for you to meet with us.

Virtual Meetings

With a virtual meeting, dedicated SAP Experience Center teams bring the meet, inspire, and engage journey – previously only brought to life on-site – now behind the screen. Now, you can advance your digital journey with SAP from anywhere in the world, including the comfort of your home.

Hybrid Meetings

For hybrid meetings, SAP Experience Center teams craft the ultimate personalised engagement, designed to connect both virtual and on-site attendees. Now, you can safely bring together meetings as the world adapts at different speeds to life post-pandemic.

On-site Meetings

On-site meetings allow you to engage with SAP Experience Center teams in person. Each centre offers physical spaces that are customisable to meet your business needs. Now, you can innovate in real-time with SAP technology to support your customers and employees. Our centres are carefully following COVID-19 state and government regulations and will reopen when it is safe to do so. 

Our Methodology

The end-to-end customer journey offered at SAP Experience centres combines touch points into three phases – meet, inspire, and engage.


Meet our solution experts to start, drive, and accelerate your journey with SAP​.

  • Our experts from all business areas can help your company become a best-run business. ​
  • Close collaboration, tailored offerings, and deep dives into the SAP portfolio support you in creating an intelligent enterprise.


Experience showcases, innovative demos, and immersive stories about new solutions and business models.

  • We curate a personalised end-to-end journey tailored to your specific needs and industry.​
  • By making innovation tangible and future scenarios visible, you can experience how we can work together to solve today’s business challenges and create the future together.​


Kick-start your transformation and digital innovation journey with SAP in hands-on workshops.

  • We provide targeted services to kick-start, drive, and accelerate your digital innovation journey.​
  • You can get together with our dedicated teams at SAP to co-create iterative prototypes, product solutions, and long-term partnerships for joint success. ​

Explore more SAP resources for innovation

SAP AppHaus Network

SAP AppHaus Network is a global community of creative spaces run by SAP and SAP partners to make innovation real by focusing on end users through SAP technology.


SAP.iO helps visionary startups and innovators leverage SAP's data, APIs, and technologies to build products, find customers, and change industries.

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