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Elevate relationships by listening and engaging with customers in real time

Drive profitability and customer loyalty by establishing a 360-degree view of utilities customers and delivering personalized offers at each moment through their preferred channel and device.


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Marketing As Growth Driver

Understand the true intent of the customer and deliver contextually relevant experiences across marketing channels.

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Empowering Sales to Sell More

Enable your sales force to deliver exceptional customer experiences and sell energy, water, service, and products anywhere through any channel.

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Customer Service Excellence

Achieve customer service excellence with every service interaction across every channel.

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Omnichannel Commerce

Meet customer needs by optimizing the digital commerce experience across channels and devices.

Marketing As Growth Driver

Deliver individualized customer experiences that matter, and react quickly to optimize marketing based on dynamic market conditions.
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SAP S/4HANA and SAP Marketing Cloud in use

SAP S/4HANA

Hybris Marketing Cloud

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SAP S/4HANA Cloud

Become a best-run business with our next generation cloud ERP suite. Designed for in-memory computing, SAP S/4HANA Cloud acts as a digital core, connecting your enterprise with people, business networks, the Internet of Things, Big Data, and more.

SAP Marketing Cloud

Build dynamic customer profiles and deliver personalized experiences in real time, increasing conversion rates and gaining loyalty. Get instant transparency into marketing plan performance to change tack and seize new opportunities.

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Marketing Recommendations

Increase profits with real-time personalization of marketing recommendations across channels.

Customer Profile Management

Power trusted digital experiences with first-party data.

Customer Identity Management

Identify and engage customers across all channels and devices to improve customer experiences.

Campaign Management and Optimization

Engage customers with in-moment, individualized experiences by optimizing campaign management.

Enterprise Preference and Consent Management

Enable customers to control their profile, preference and consent data with a self-service preference center.​

Social Listening and Sentiment Analysis

Gain insight into customer sentiment and interests to deliver personalized in-the-moment experiences.

Empowering Sales to Sell More

Empower your salespeople with the insights they need to accelerate productivity and sales performance and make quick, informed business decisions.
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SAP Cloud for Customer and SAP Commerce Cloud

SAP Cloud for Customer

SAP Commerce Cloud

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SAP Cloud for Customer

Bring sales, customer service, and social CRM together to help your team form powerful personal connections that drive customer engagement across all channels. Gain rich, predictive insights to deliver contextual customer experiences.

SAP Commerce Cloud

Consolidate sales, management, and service onto a single platform that's designed for omnichannel commerce to create a seamless and highly personalized customer experience across every channel and touch point – from order to fulfillment.

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Sales and Customer Service for Residential Customers

Optimize customer-facing operations with better insight into activities, budget, and costs.

Sales and Customer Service for Commercial and Industrial Customers

Streamline the entire customer sales process for increased sales and higher customer satisfaction.

Collaborative Sales Force Automation

Enable your sales teams to act faster and sell more effectively with sales force automation.

Sales Performance Management

Empower salespeople to boost revenue and exceed quotas by centralizing sales performance management.

Omnichannel Commerce for Utilities

Transform utilities commodity and non-commodity digital selling with a comprehensive platform.

Customer Service Excellence

Exceed the needs of digitally connected customers by enabling field and call center agents to increase productivity and responsiveness to all inquiries.
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SAP Cloud for Customer and SAP Customer Relationship Management

SAP Cloud for Customer

SAP Customer Relationship Management

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SAP Cloud for Customer

Bring sales, customer service, and social CRM together to help your team form powerful personal connections that drive customer engagement across all channels. Gain rich, predictive insights to deliver contextual customer experiences.

SAP Customer Relationship Management

Build customer loyalty and win more deals by using the SAP CRM application to engage customers anytime, anywhere, and on any device from a single, end-to-end platform, and stay a step ahead of demand by analyzing data in real time.

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Customer Service and Order Management

Exceed the needs of digitally connected customers with omnichannel service and order management.

Customer Education

Transform customer data and patterns into relevant topics of engagement across multiple touch points.

Omnichannel Customer Service

Deliver a seamless, omnichannel customer service experience to meet customers’ expectations.

Field Service Management

Support field service from every angle with optimized workforce scheduling and mobile apps.

Service Process and Operations

Get real-time views of customer feedback and boost productivity with in-person or mobile collaboration.

Omnichannel Commerce

Transform the digital commerce experience across channels and devices.


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SAP Commerce Cloud in use

Omnichannel customer experience of SAP Commerce Cloud

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SAP Commerce Cloud

Ensure a personalized, comprehensive e-commerce experience with end-to-end commerce processes for utility companies.
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Commerce for Utilities

Enable omnichannel selling of commodity and non-commodity products and services.

Omnichannel Customer Experience

Strengthen customer loyalty through behavior-based, real-time personalization.

Product Content and Catalog Management

Empower business users to manage product content across channels and geographies.

Bundling, Configuration, and Subscription Management

Boost revenue with bundling, configuration, and subscription management.

Digital Asset Management

Enhance productivity, compliance, and revenues using digital asset management processes.

See how utilities customers are succeeding with SAP

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Managing orders more efficiently with SAP CRM

Consider how Salzburg AG created a robust tool to help its B2B sales team manage quotations and orders for about 10,000 customers.

Transforming CRM processes with SAP solutions

Discover how REWAG automated CRM processes with a simple-to-implement, user-friendly solution to better serve customers.

Innovating power solutions for 1.7 million lives

Find out how TXU Energy evolved to meet customer needs with tailored offerings that can quickly adapt to market demands.

Looking for more utilities products to meet your business needs?

Get the facts

24%

increase in revenue with an increase in cross-sell rates.

SAP Performance Benchmarking

30%

more qualified leads closed by tracking leads, prospects stages, and status in real time.

SAP Benchmarking

50%

reduction of time-to-market phase.

enviaM and MITGAS case study

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