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The virtual experience for SAP Customer Experience LIVE is here

Exclusive content is available now for on-demand viewing

To be successful in today’s rapidly changing environment, you need to attract and retain the right customers and develop resiliency to turn the unexpected into an opportunity. With intelligent customer experience (CX), you can take the first step on your journey to creating transformed customer experiences so you can be amazing every time.

Not registered yet? You can still join us!

By registering for an SAP ID service account, you can view the virtual event experience as well as exclusive offerings from SAP Customer Experience LIVE (SAP CX LIVE). You can also access future event experiences for SAP Customer Experience (SAP CX) solutions, including demos, trials, and much more.

Keynote Session

Intelligent CX: The Future of Customer Engagement

There has never been a more critical time for CIOs and business leaders to break down organizational and data silos, deliver consistent and memorable customer experiences across touch points, and drive loyalty and sustainable growth. In this session, Ritu Bhargava delivers her vision of an intelligent “one office,” connecting back-end systems with front-end experiences. This can help you deeply understand each customer, scale with adaptive agility, and engage with relevance throughout the entire customer journey.


  • Ritu Bhargava, President and Chief Product Officer, SAP Customer Experience 

Customer Sessions


Powering the Future of Customer Experience with Gates

Gates Corporation, a leading manufacturer of power transmission belts and fluid power products, is constantly expanding its product catalog and value-added service offerings to support every facet of customers’ operations. We’ll unpack how you can improve customer service, sell more online, and understand customers better. You'll take home new insights by exploring the company's approach to rallying the entire enterprise around the customer to deliver amazing experiences.


  • Dustin McGee, Vice President of Global Digital and Innovation, Gates Corporation 

Increase B2B Revenue and Business Efficiency Through a Unified Digital Experience

Many B2B businesses struggle with managing multiple portals, which creates additional cost and inefficiency. Generac Holdings Inc., a leading manufacturer of home backup generators, has increased revenue and profitability as well as business efficiency through a single, unified digital experience with SAP Commerce Cloud.


  • Tim Dickson, CIO, Generac Holdings Inc.
  • Jeff Admire, Senior Director and CX Advisory Industry Leader, SAP 

Empowering Field Sales with Megger Group

Megger Group, a premiere electrical equipment provider, serves customers across the globe through its field sales organization. When spreadsheets and legacy systems couldn’t cut it anymore, it was time to invest in a unified sales platform. You'll hear how the company is strengthening and expanding its B2B customer base globally with the help of SAP.


  • Bradley Mursell, SAP CX Technical Specialist, Megger Group
  • Matt Sparkes, Digital Lead, Megger Group
  • Kunle Campbell, Co-Founder, Octillion Capital Partners and 2X eCommerce 

Grow Your Business Through Enterprise-Wide Customer Centricity

In this session, you'll learn how to put customers at the heart of your intelligent enterprise and facilitate experiences that drive lifetime value. You'll see how an enterprise-wide customer data foundation bridges organizational silos, enables real-time customer insights where decisions are made, and fuels personalized experiences that show that you truly know your customer.


  • Kunle Campbell, Co-Founder, Octillion Capital Partners and 2X eCommerce
  • Chris O'Hara, Head of Global Product Marketing and Solutions, Customer Data Solutions, SAP Customer Experience

Grow Revenue with a Mobile App and Omnichannel Customer Engagement Strategy

The UK's leading contact lens retailer, Feel Good Contacts, has been on a journey to revolutionize how it engages with customers while artfully balancing business goals to increase efficiency, retention, and customer lifetime value. You'll gain insights into how the company has incorporated personalization and evolved its channel strategy from e-mail to Web and to the launch of an intuitive, revenue-driving mobile app.


  • Nimesh Shah, Marketing Director, Feel Good Contacts
  • Sara Richter, Chief Marketing Officer, Emarsys

Make Every Customer Engagement an Opportunity to Drive Revenue and Loyalty

Today’s consumers have multiple touchpoints and channels where they browse for purchases. For retailers and D2C brands, this means they must deliver consistent experiences across all channels. In this session, you’ll learn how leading brands connect digital and physical channels to deliver seamless shopping experiences that drive profitable growth.


  • Stefan Wenzel, Independent Board Advisor
  • Meghann York, Global Head of Product Marketing, Marketing Solutions, SAP
  • Riad Hijal, Global Vice President, Commerce Product Marketing and Solution Management, SAP Customer Experience
  • Lena Mauer, Global Vice President, SAP Customer Data Solutions, SAP

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