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Customer Snapshot: Overview

From 98% of North American households, to pantries all over the world...

Following the spin-off of their international business, the Kraft export business team was given the charge to at least triple their growth, which meant evolving far beyond spreadsheet-based systems, yes, but more importantly coming up with modern processes that worked for them, their distributors, and their customers.

Kraft Foods Group, Inc.

US$18.7 billion

Number of Employees

Line of Business

SAP Solutions
SAP Consulting, SAP ERP, SAP Gateway, SAPUI5 Design rapid-deployment solution

Northfield, Illinois, USA

Customer Website

Implementation Partners
SAP Services

Consumer Products


SAP didn’t try to sell us a technology. It was really around taking us on the journey…it’s about process…it’s about people…—Anthony Marshall, Sr. Systems Project Manager, Kraft Foods

Through in-person collaboration that started around a table with blank sheets of paper, the Kraft export business team partnered with their IT team, and engaged with SAP Services to hold a Design Thinking Workshop to custom design their new export processes. 

The result was a unique SAP mobile solution extending functionality of the SAP Business Suite to support Kraft’s export pricing and order entry applications, promising an improved customer experience, from ordering to faster communications. Today the new mobile pricing and ordering solution is being rolled out to the Caribbean and Latin American markets to much anticipation and rave reviews!

Customer Snapshot: History

Kraft Foods: You Know You’ve Always Loved It and Always Will

Customer Snapshot: Business Model

Spirit of a Startup, Soul of a Powerhouse

Kraft Foods Group is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than US$18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals, and grocery categories.

Customer Snapshot: Success Strategy

Ingredients for Success

What sets Kraft apart from the competition?

Their People are their competitive edge

Executing with excellence

Turbocharging their iconic brands

Redefining efficiency

Journey Ahead

The Next Course: Applying Design Thinking Throughout Kraft

Kraft Foods is looking forward to more collaborative SAP Design Thinking workshops that will leverage this new process technology platform in company areas—and they are currently in the midst of developing new functionalities for the mobile solution, that will soon roll out to the entire export sales team.

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