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SAP Trade Promotion Management

Trade Management Solutions

Transform trade management into a strategic driver of revenue, volume and profit – for you and your channel partners.


Key Benefits

Plan and execute trade promotions designed to maximize return on investment using SAP solutions.


Reach increasingly refined segments of consumers with timely and engaging promotional offers.  Leverage real-time visibility to actual consumer demand to assess promotion effectiveness, quickly simulate available options to make fast course corrections, and to predict and optimize future promotions.  Enable cross-functional collaboration with marketing, supply chain and finance to maximize consumer sell-through, drive promotion spend ROI, and ensure promotional and financial compliance.

Product Capabilities

Explore the capabilities of our trade management solutions.


Sales Planning and Budgeting

Hit targets through better sales planning and budgeting

Manage trade promotions, sales, and budgeting efficiently, from the very beginning of your initial planning phase, with SAP software. Our software can help you:

  • Manage promotion targets across many dimensions
  • Create winning strategies by product or sales channel
Customer Planning and Optimization

Improve sales and offers with real-time customer planning and optimization

Support customer planning and optimization by combining volume, margin, assortment, promotion, and financial planning in one business application. SAP solutions can help you:

  • Balance non-promotional and promotional activities and align them with company targets
  • Understand the impact of revenue volume and margin by aligning with the retailer's point of view
  • Plan changes to product assortments and prices with increased flexibility
  • Identify and react to plan deviations quickly
Program Planning and Optimization

Enhance the value of trade promotion programs

Optimize the success of your promotions with SAP software for promotion planning and optimization. You can:
  • Get reliable recommendations for promotional activity by running what-if simulations based on order history, retail point-of-sale, and market research
  • Predict and optimize promotion outcomes, including revenue and profit, for both manufacturers and retailers through predictive analytics
  • Determine the best way to promote a given product, such as discounts, rebates, or premiums
Promotion Execution and Settlement

Run and settle trade activities to maximize promotion profitability

Enhance visibility into trade promotion activities with promotion execution and settlement software from SAP. Our software enables you to:
  • Maintain control of retailers' financial claims
  • Tack promotion performance across multiple factors to inform decision making and to help ensure that targets are met
  • Associate individual deductions and claims with specific trade promotion activities
  • Implement remediation measures to minimize compliance risk
Accelerated Trade Promotion Planning
Leverage the power of SAP HANA and the BW planning applications kit to accelerate productivity while planning more accurate day level promotions.
  • Plan highly tailored promotions with the ability to plan at the day level
  • Speed up your planning interactions with the power and speed of SAP HANA
  • Decrease your total cost of ownership with an infrastructure which utilizes standardized SAP Netweaver BW technologies
  • Ease migration efforts by taking advantage of a sales area or promotion type based enablement

Get maximum value from SAP Trade Promotion Management

Jump-start your SAP solution implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
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Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data center.

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