Transform trade management into a strategic driver of revenue, volume and profit – for you and your channel partners.
Plan and execute trade promotions designed to maximize return on investment using SAP solutions. Reach increasingly refined segments of consumers with timely and engaging promotional offers. Leverage real-time visibility to actual consumer demand to assess promotion effectiveness, quickly simulate available options to make fast course corrections, and to predict and optimize future promotions. Enable cross-functional collaboration with marketing, supply chain and finance to maximize consumer sell-through, drive promotion spend ROI, and ensure promotional and financial compliance.