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SAP, Gartner의 2020년도 매직사분면 평가에서 멀티 채널 마케팅 허브 부문의 선도업체로 선정

이커머스 마케팅 효과 제고

뉴노멀 시대에 가장 효과적인 고객 충성도 강화 방안

Technical Requirements for SAP Marketing Cloud

View technical information and documentation for implementing, managing, and configuring SAP Marketing Cloud solutions.

Get started with SAP Marketing Cloud

Explore onboarding concepts and corresponding activities to set up SAP Marketing Cloud solutions.

Apply admin fundamentals for SAP Marketing Cloud

Learn efficient server management and how to back up and restore your business and database systems.

See FAQs on SAP Marketing Cloud solutions

Find answers to common questions about SAP Marketing Cloud solutions.

Deployment Options for SAP Marketing Cloud

Delivered through a software-as-a-service (SaaS) model, you can choose how to deploy SAP Marketing Cloud solutions based on your business needs.

Public cloud

Tap into the efficiency and speed of the cloud by running your service on our world-class shared cloud infrastructure. This means minimal IT costs, no servers to maintain, and data security features from SAP. 

Private cloud

Get the same advantages offered by the public cloud, but in a dedicated, privately managed cloud environment. This deployment option is best suited for organizations with highly-customized requirements.

Architecture and Technology for SAP Marketing Cloud

Combine the power and flexibility of SAP HANA with the user experience of SAP Fiori for a marketing platform that meets your specific needs.

  • Benefit from a quick setup with fast, cloud-based delivery powered by the data-driven in-memory computing of SAP HANA software
  • Optimize full self-service configurability and built-in extensibility to support your business and marketing strategy
  • Leverage existing technology to easily integrate solutions with open integration framework and services

Implementation and Integration of SAP Marketing Cloud

Simplify implementation and integration of your solution by referring to detailed descriptions, requirements, and steps.

Feature scope

Configure and adapt your SAP Marketing Cloud solutions quickly and easily by referring to our feature scope description guides.

Integration guide

Begin the integration process from anywhere along your journey with help from our integration guide for SAP Marketing Cloud solutions.

Extensibility of SAP Marketing Cloud

Find out how you can extend and enhance your solutions to support business processes enterprise-wide.

Extend your SAP Marketing Cloud solutions

Access our range of tools, documentation, and more to support developers using products, solutions, and technology from SAP.

Explore the SAP Extension Suite and SAP Integration Suite

Build sample apps, extensions, and open integration to extend product capabilities with applications from the SAP ecosystem.

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