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SAP Emarsys Customer Engagement, Account Engagement Option

Effective account engagements can accelerate sales cycles, improve closure rates, and increase customer lifetime value.
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Accelerate sales with account-based marketing

Business grows when marketing and sales are fully aligned. With our account engagement capabilities, you can deliver predictable, profitable revenue growth and highly personalized omnichannel business-to-business (B2B) experiences with simplicity, speed, and scale.

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The account engagement option for the SAP Emarsys Customer Engagement solution enables your business to bring sales and marketing processes together to create exceptional B2B customer experiences.

  • Account-based marketing that enables higher quality leads
  • Tools to scale sales interactions with collaborative marketing campaigns
  • Omnichannel B2B marketing automation for greater operational efficiency
  • Measure the impact of marketing on sales outcomes

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Enlarge

The account engagement option for the SAP Emarsys Customer Engagement solution enables your business to bring sales and marketing processes together to create exceptional B2B customer experiences.

  • Account-based marketing that enables higher quality leads
  • Tools to scale sales interactions with collaborative marketing campaigns
  • Omnichannel B2B marketing automation for greater operational efficiency
  • Measure the impact of marketing on sales outcomes

Key Benefits

Deliver contextual omnichannel experiences

Collaborate on campaigns with a shared customer view throughout sales, marketing, and commerce interactions for contextual engagements across channels.

Increase sales deal velocity

Prioritize leads for marketing and sales nurturing with a behavior-based engagement scoring system and proactive sales notifications.

Prove the ROI of marketing

Access purpose-built reporting to determine the effectiveness of campaigns in achieving revenue targets and optimize toward what’s working.

Key Features

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Marketing and sales data integration

  • Establish a data foundation for effective campaign collaboration and execution
  • Enrich customer profiles with accounts, contact-to-account relationships, and sales team data
  • Synchronize offline and online data consistently and with efficiency

Campaign automation with pre-built tactics

  • Choose from a list of relevant and crowdsourced best-practice tactics to accelerate time to market
  • Specify targets and personalize based on marketing, commerce, and sales account data such as contact role or department
  • Activate campaigns rapidly with customizable content templates and channels

Proactive account collaboration

  • Nurture contacts with automated marketing campaigns to speed sales cycles at scale
  • Track and score contact marketing engagements to identify high value leads, then notify sales about when to act
  • Enable marketers and sales personas to collaborate on engagements from within their own workspaces

Comparative campaign reporting

  • Measure engagement KPIs and associated revenue driven by specific campaigns
  • Compare campaign performance between collaborative and noncollaborative campaigns
  • Optimize future engagements based on what's working and what’s not

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Show more
Marketing and sales data integration

  • Establish a data foundation for effective campaign collaboration and execution
  • Enrich customer profiles with accounts, contact-to-account relationships, and sales team data
  • Synchronize offline and online data consistently and with efficiency

Campaign automation with pre-built tactics

  • Choose from a list of relevant and crowdsourced best-practice tactics to accelerate time to market
  • Specify targets and personalize based on marketing, commerce, and sales account data such as contact role or department
  • Activate campaigns rapidly with customizable content templates and channels

Proactive account collaboration

  • Nurture contacts with automated marketing campaigns to speed sales cycles at scale
  • Track and score contact marketing engagements to identify high value leads, then notify sales about when to act
  • Enable marketers and sales personas to collaborate on engagements from within their own workspaces

Comparative campaign reporting

  • Measure engagement KPIs and associated revenue driven by specific campaigns
  • Compare campaign performance between collaborative and noncollaborative campaigns
  • Optimize future engagements based on what's working and what’s not

Technical Information

This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

Installation and setup

Follow the setup instructions so you can start running your SAP software quickly and confidently.

Configuration

Optimize configuration of the account engagement option for SAP Emarsys Customer Engagement with our comprehensive configuration guide.

Integration

Find out how you can integrate the account engagement option for SAP Emarsys Customer Engagement with your existing IT landscape.

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

SAP Customer Experience Services

Deliver hyper-personalized customer experiences by strategically adopting the capabilities of your SAP Emarsys Customer Engagement solutions with expert guidance from SAP Customer Experience services.

SAP Support Portal

Help keep your SAP solutions running at peak performance with IT experts and support services, including onboarding resources, long-term plans, embedded teams, remote technology support, and innovation strategies.

Security and compliance

Focus on your business and customer relationships, while keeping your data safe and reliable. SAP takes a proactive, predictive approach to maintaining compliance and data security in the cloud and within an on-premise data center.

Explore the product road map

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SAP Emarsys Customer Engagement, Account Engagement Option road map

View our road map to explore your current options as well as planned innovations and future features and functions.

Questions? Get in touch!

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