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Create seamless customer experiences and onboarding

Boost conversions and engagement by fostering long-term brand loyalty in a secure, privacy-friendly digital ecosystem.

  • Identify and engage customers with user-friendly registration and login experiences
  • Capture valuable permission-based, first-party customer data with integrated customer database software
  • Smooth omnichannel journeys with single sign-on and data federation standards
  • Protect customers against fraud and identity theft with specialized security features

Offer the data privacy and trust customers demand

Build trusted relationships by enabling transparency and allowing customers to control their data.

  • Earn customer trust by capturing consent and preferences across each touchpoint
  • Protect your business by managing consent and preference data for up to seven years in an audit-ready vault
  • Give customers control of their data through comprehensive self-service customer data management software
  • Streamline data governance and orchestration, and consistently enforce consent and preferences enterprise-wide

Eliminate data silos for better contextual marketing

Create rich customer profiles from permission-based customer data for a more robust digital experience.

  • Break down data silos by transforming structured and unstructured data from many sources into rich, unified customer profiles
  • Power great digital experiences through prebuilt integrations into today’s most innovative customer engagement technologies
  • Streamline your business by managing customer accounts and data from a single, secure location
  • Gain deeper insight into your audience and drive more accurate segmentation with integration into leading analytics providers

Offer customers transparency and control, while addressing GDPR compliance

Enable privacy and control across every brand and property to build customer trust and address compliance with GDPR.

  • Maintain proof of how, when, where, and why you collect and process customer data
  • Implement a holistic solution for managing customer profiles, preferences, and consent
  • Address many of the toughest requirements of the GDPR
  • Provide transparency into how you collect and use customers' personal data

SAP 고객 데이터 솔루션에 대한 전문가 및 분석기관 의견

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CIAM 부문의 선도제품으로 선정된 SAP Customer Data Cloud

KuppingerCole 애널리스트들이 빠르게 성장 중인 CIAM 카테고리의 많은 제품 중에서 SAP Customer Data Cloud를 3년 연속 선도제품으로 선정한 이유를 알아보세요.

새로운 데이터 관리 트렌드를 지원하는 SAP 솔루션

고객 데이터 관리와 관련한 최신 동향을 알아보고 기업이 디지털 마켓플레이스에서의 새로운 기회를 최대한 활용할 수 있도록 SAP가 지원하는 방법을 살펴보세요. 

학습여정(Learning Journey)

SAP Customer Experience 서비스

SAP Digital Business Services를 활용하여 비즈니스 혁신을 가속화하세요.

파트너 에코시스템

포함된 제품

SAP Customer Data Cloud 포트폴리오에 포함된 제품에 대해 알아보세요.

Securely identify consumers across devices and channels to drive registrations and engagement, manage permissions and consent across the lifecycle, and transform data into unified customer profiles with three, tightly integrated products:

엔드 투 엔드 고객 여정 지원

SAP C/4HANA 제품군의 다른 클라우드 솔루션 포트폴리오 살펴보기

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