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Omnichannel Marketing

Omnichannel Marketing

Gain the trust of your customers and get to know them better to deliver personalized experiences that grow relationships and your bottom line.


Single Customer View

Deliver personalized experiences across the entire customer journey with complete insight. 


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SAP Customer Data Cloud

Grow your audience and build trusted, personalized customer relationships based on transparency and personal data control.

SAP Marketing Cloud

Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.

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Marketing Profile

Access unprecedented insight with a centralized, real-time, and contextual profile.

Customer Profile Management

Power trusted digital experiences with first-party data.

Enterprise Preference and Consent Management

Let customers control their profile, preferences, and consent data with self-services.

Customer Identity Management

Identify and engage customers across all channels and devices to improve customer experiences.

Real-Time Predictions and Scoring

Optimize customer experiences with machine learning-based, real-time predictions and scoring.

Recognize customers during every interaction, while complying with consent-based marketing practices.


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SAP Customer Data Cloud

Earn customer trust by creating personalized experiences based on customer preferences and consent settings pulled from a central source.

SAP Marketing Cloud

Enforce consent choice with insight from a single view of your customers, while personalizing experiences throughout the customer journey.

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Audience Targeting and Segmentation

Find the best audience for your marketing message with advanced targeting and segmentation.

Campaign Management and Optimization

Engage customers with in-moment, individualized experiences by optimizing campaign management.

Cross-Channel Engagement

Interact with customers in the moment with contextually relevant experiences across the customer journey.

Social Campaigns and Engagement

Deliver impactful social campaigns and engagements that drive sales and increase brand advocacy.

Marketing Recommendations

Increase profits with real-time personalization of marketing recommendations across channels.

Remarketing

Analyze browsing behavior and improve customer experiences with advanced remarketing capabilities.

Marketing Execution

Gain visibility and control of the entire closed-loop marketing process to increase ROI.


SAP Marketing Cloud

Drive revenue and growth by tapping a single view of your customers to deliver personalized experiences across the entire customer journey.

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Social Listening and Sentiment Analysis

Gain insight into customer sentiment and interests to deliver personalized, real-time experiences.

Insights and Performance Management

Optimize marketing with current customer insights and performance measurement and management.

Campaign Management and Optimization

Engage customers with in-moment, individualized experiences by optimizing campaign management.

Marketing Planning and Budgeting

Improve agility and transparency with a centralized, real-time view of marketing budget and spend.

Digital Asset Management

Enhance productivity, compliance, and revenues by using digital asset management processes.

Sales Lead Management

Maximize revenue by focusing on leads with the greatest probability of being turned into customers.

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