SAP Design
AI and Design
SAP Design creates human-centered AI experiences that are exceptional, ethical, and explainable. Drawing on decades of enterprise research and the strength of SAP’s design system, our UX specialists combine deep business-process understanding with advanced machine learning to make work more efficient, intuitive, and trustworthy.
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Insights that arrive before questions
SAP Design weaves AI directly into workflows— role-aware, context-rich, and grounded in harmonized data so every interaction enhances decisions, accelerates workflows, and remains transparent through clear reasoning and governance. The result is AI innovations that elevate human capability while meeting the rigor of global-scale business.
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SAP's AI design principles
SAP's AI Design principles guide the experiences that help you work better.
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Traditional enterprise software required navigation, training and manual analysis. SAP’s AI-first software enables conversations instead of navigation and automation over repetition. SAP Business AI focuses on enhancing applications by embedding AI capabilities directly into business process decisions, while SAP Design elevates the experience with conversational ease and intelligence. We do that with six principles in mind:
- Design for Clarity
- Earn Trust
- Give Control
- Design Fairly
- Boost Flow
- Fail Safe
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AI in action
AI at SAP helps organizations automate routine tasks, detect anomalies, deliver insights in natural language and speed decision-making across business functions.
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Success stories & resources
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International trade classification
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Joule — Performance that scales
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