Creating a customer-focused technology strategy
Consumers everywhere want ready-to-assemble furniture fast. South Shore meets this growing need with functional, high-quality furniture in the latest styles. For more than 80 years, the company has designed, manufactured, and sold a wide variety of furniture – while providing exceptional customer experiences along the way.
South Shore has three factories and three distribution centers, and it operates throughout Canada, the United States, and Mexico while partnering with a network of online and traditional retailers, including Amazon, Wayfair, and Walmart.
But the customers of today and tomorrow demand more than traditional shopping experiences can offer, and South Shore began planning a future for the business that includes direct-to-consumer e-commerce. At the same time, it sought to grow brand awareness among consumers.
South Shore knew it would need to transform and enhance processes spanning commerce and the customer experience, including its lead-to-cash process. The company sought help implementing advanced e-commerce and customer experience capabilities integrated with the SAP ERP application.