Because it provides a scalable, centralized demand signal repository for capturing massive volumes of downstream demand data, POS data, and market research. It lets you act on real-time demand signals to optimize inventory levels and boost overall sales and performance. With SAP Demand Signal Management, you can:
- Leverage external data to gain deeper market visibility – and respond to demand changes faster
- Drive revenue with smarter sales planning and significantly improved forecast accuracy
- Minimize lost revenue from out-of-stock situations and failed product launches
- Strengthen retailer relationships with highly customized trade promotions and product offerings