- Marketing and Brand Data and Insights
- Product Design and Development
- Channel, Merchandise, and Assortment Planning
- Omnichannel Marketing
- Omnichannel Pricing and Promotions
Fashion
Accelerate your business, deliver more seasons and styles, and exceed customer expectations
Connect processes – from production to shelf and beyond. Gain real-time, company-wide visibility into inventories, optimize demand-supply matching at every level of the supply chain, and drive consistent customer interaction across channels and geographies on one common platform.
Get the facts
18
of the top 20 global apparel and footwear retailers run SAP solutions.
Deloitte
100%
of the most admired apparel retailers in the world run SAP solutions.
Fortune
100%
of the Internet and catalog retailers in the Forbes Global 2000 are SAP customers.
Forbes
Find fashion software tailored to your needs
Shorten the time from concept to customer; boost collaboration; and offer end-to-end visibility with our integrated software. Efficient and automated processes can help you achieve your goals with fewer resources and expenses – so you can focus on providing an exceptional customer experience.
Transform your business faster with help from SAP Digital Business Services
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
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SAP helps retailers navigate the new frontiers of the IoT
Learn why the connected store is the future of retail and how companies must digitalize workflows and enhance the customer experience to properly evolve. Embrace a digital core to create a connected experience across the brand.
SAP is one of the powerhouses driving next-gen retail
Give your customers the e-commerce experience they crave – before they visit your brick-and-mortar location to see products in person. Make your shop a multifaceted tool that can help build brand loyalty.
See how customers are succeeding with SAP
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Secure Lookbook on the iPad using SAP Afaria
Find out how Tommy Hilfiger protects its entire Lookbook, which features upcoming collections, across hundreds of mobile devices.
30% annual growth rate with SAP solutions
See how TALLY WEiJL handles its massive, rapid growth with stronger, more scalable planning and management tools.
40% acceleration of dunning run performance with SAP HANA
Learn how Zalando transformed itself to become one of Europe’s leading online fashion platforms with a smart data strategy.
Get fresh perspective from fashion experts
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Nicholas Wood
Research & Communications Specialist
SAP Hybris solutions
SAP Hybris solutions
Know the reasons why customers visit brick-and-mortar stores
Consumers aren’t abandoning stores – they’re just using them differently. Make technology a partner in the physical retail experience to attract customers.
Alireza Ghasemi
Solution Owner, In-Store Merchandising
SAP
SAP
See why retailers with physical stores capture most retail sales
Reimagine business processes at your physical stores and compete against online shopping by investing in solutions that delve deeper into customer interests.
David Trites
Director of Global Marketing
SAP
SAP
Engage with customers in a more meaningful way to win loyalty
Innovate to stay relevant in retail. Align online and mobile channels and store-facing technology with customer touch points to personalize all interactions.
Communities and Events
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Fashion Collection
Keep up with the most important trend of all – your customers’ ever-changing lives and preferences. Connect your business in ways you never thought possible for real-time, total visibility that has measurable impact.
SAP Community
Engage and share knowledge with experts and network with industry experts through blogs, discussions, and other resources – so you can keep up with the ever-changing trends in the fashion business.
SAP Fashion Council
Find out how to secure the loyalty of tomorrow’s fashion customers when you become part of a strategic forum held twice a year for fashion innovators to share experience and best practices and build a network with experts.
Manage your fashion business enterprise-wide
From human resources to finance and analytics, we have the right solutions to run your fashion business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.