Autobacs Seven - Driving Continuous Customer Engagement with SAP Customer Experience

The Autobacs Seven Group is advancing its business transformation to become the “infrastructure for mobility,” with a strong focus on customer experience that seamlessly connects physical stores and digital channels. Built on SAP Commerce Cloud, the company brings together multiple customer touchpoints, including e-commerce, reservations, and owned media. In addition, Autobacs Seven is accelerating the creation of an ecosystem-based business that grows alongside its partners.