Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralized customer profiles and synchronize them with all your digital properties.
Grow revenue with a CIAM solution focused on experience and security
Speed time to value with seamless customer onboarding and boost ROI by fueling personalization capabilities with first-party, permission-based data.
Speed time to value
Offer seamless customer experiences at scale with flexible registration and social authentication screens and flows that are customizable for every use case.
Identify online customers securely
Safeguard digital customer engagements with federated standards; single-sign on; and risk-based, multifactor, and passwordless authentication options.
Maximize zero-party and first-party data value
Centralize first-party, permission-based profile data in an indexed, dynamic database and enable bidirectional flows with other customer engagement solutions.
See how customers are succeeding with SAP
See how Casey’s improves customers' shopping experiences through its mobile app, which now generates 60% of the company’s revenue.
Learn how Countdown uses the cloud to offer omnichannel supermarket experiences to more than three million customers each week.
Discover how dōTERRA gets closer to customers with insights that fuel more personalized experiences and help grow the brand.
Find out how NewsLifeMedia strengthens customer loyalty by offering a streamlined digital experience across multiple sites.
Learn how Valora tackled challenges related to data so it could debut its cashless, cashier-free convenience store model.
Explore how Expo 2020 created a memorable experience by understanding attendees' needs, preferences, likes, and dislikes ahead of the event.
Passwordless authentication and single sign-on
Customer profile management
Build a business case
Explore the next level of personalization
Get key insights from executives on how to create personalized data-driven customer experiences in this Oxford Economics study.
Strengthen customer loyalty
Boost the lifetime value of your customers by understanding their needs and preferences and delivering a smooth experience.
Increase trust with a single view of the customer
See how Cambridge University offers engaging learning experiences by applying insights based on the data that customers provide.
What are analysts saying about SAP?
KuppingerCole names SAP a CIAM platform leader
Learn why SAP Customer Data Cloud was rated as a leader in the rapidly evolving category of customer identity and access management (CIAM).
Forrester: SAP is a leader in CIAM solutions
See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.
Forrester: the Total Economic Impact™ of SAP solutions
See how a composite organization achieves 269% ROI over 3 years with SAP e-commerce and customer data solutions.
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Community and events
Explore various enablement activities, network with other SAP customers in your region, and join webcasts to hear from our experts on technical and business topics, road maps, new releases, and more.
Explore the product road map
SAP Customer Identity and Access Management for B2C road map
View our road map to explore your current options as well as planned innovations and future features and functions.