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Big Data

What is Big Data?

Big Data is the ocean of information we swim in every day – vast zetabytes of data flowing from our computers, mobile devices, and machine sensors. With the right Big Data tools, your organization can store, manage, and analyze this data – and gain valuable insights that were previously unimaginable. Big Data technologies such as in-memory data management, analytics, artificial intelligence (AI), and machine learning can help you transform decision making and your business.

The Human Face of Big Data

The Human Face of Big Data, an award-winning documentary, explores how real-time Big Data visualization tools are helping the world address some of humanity’s biggest challenges – including pollution, world hunger, and illness.


Guide: How to reap the benefits of Big Data

Read this six-step guide to learn all about the Big Data opportunity – and how to mine it. Review everything from the basics (the Big Data definition) to how to assess data maturity, identify use cases, and create the right Big Data architecture for your business.

Busting data management myths

What are the biggest challenges faced by organizations with complex data environments? Find out and test your knowledge in our Big Data Bluffing Game.


See what our customers are saying


Discover deeper insights in data lakes

Explore how companies across diverse industries are tapping into massive repositories of data known as data lakes. Using Big Data analytics and machine learning techniques, they are finding valuable insights and correlations that reveal advanced strategies – and even new business models.

Compete smarter with Big Data analysis

Early Big Data applications focused on internal initiatives, such as customer segmentation or supply chain optimization. But as companies gain Big Data expertise, they are expanding their initiatives to include external analyses and data sources – and to compete smarter.  

Give your startup a jumpstart

If you’re a startup company with a predictive analytics, real-time analytics, or Big Data software solution, SAP Startup Focus can accelerate your market traction. Through the program, we’ll help you develop your solution on SAP HANA – and sell it to SAP's global customer base.


Explore Big Data solutions from SAP

Easily manage your diverse data landscape – across data warehouses, data lakes, and databases – with our on-premise and Big Data cloud solutions.

Accelerate the value of your Big Data with SAP Digital Business Services

Extract the maximum value from your Big Data and business analytics – faster than you thought possible. Experts from our consulting services for Big Data can help you transform your IT infrastructure and implement Big Data technologies that let you capture, store, and leverage data-driven insights in real time.


Use design thinking to find Big Data opportunities that align with your organizational priorities

Implement a Big Data platform and governance system using best practices

Leverage advanced data science to uncover hidden signals that lead to competitive advantage

Run Big Data analytics applications that let you see the bigger picture and anticipate the future

Design a detailed road map that helps you achieve your long-term vision for Big Data

Deploy your solution in the environment that best meets your needs: on premise, cloud, or hybrid


Explore the hottest Big Data topics


Big Data Innovation

Read the latest blogs on Big Data management and innovation.

SAP HANA Platform Blog

Stay on top of popular blogs about Big Data and the SAP HANA platform.

Blog Series: Big Data Analytics

Browse blogs and thought leadership about Big Data analytics.

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