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Discover SAP C/4HANA, our customer experience (CX) solutions

Experience SAP C/4HANA, a fourth-generation, in-memory CX suite built for emerging business models. It brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, commerce and beyond.

Key Benefits

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Customer-first

Puts customers at the center of your business with deeply-integrated features that help build trusted experiences. 

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Speed to market

Open and extensible customer experience platform that shortens innovation cycles via a modern microservices architecture.

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Modular CRM system

Modular applications for easier adoption of best-of-breed functionality with the ROI and scalability of a suite.

Why SAP C/4HANA for customer engagement?

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Transform your business faster

SAP C/4HANA was built to help you thrive in an economy where products are becoming services – and the experience of selecting, buying, consuming, and getting help with those services is quickly becoming the differentiator.

Build trusted relationships

Fourth-generation CRM is not about automating transactions or managing processes – it’s about creating a series of moments which feel genuine and inspire trust. SAP C/4HANA gives customers control over their data and how it’s used, sold, or marketed.

Create great experiences, every time

With tight integration to SAP S/4HANA and your other enterprise systems, SAP C/4HANA breaks down silos – and empowers employees across every department to create simpler, personal, and more helpful connections with customers.

Keep up with your customers

With an in-memory architecture that leverages of SAP Cloud Platform, our customer experience software provides rich microservices for extension and integration – so you can bring consumer-driven innovation to market in record time. 

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