Needing speed and visibility while growing through mergers and acquisitions
Ferrara is an undisputed leader in sweet snacking, with iconic brands like SweeTARTS, Trolli, and Laffy Taffy. The 112-year-old candy giant continues to grow through mergers and acquisitions – such as Nestlé USA Inc.
“There are always challenges as you integrate two companies together,” says Matt Kustes, director of inventory management at Ferrara. From Kustes’ experience, it was critical that the data from the two merging companies match. Doing so allowed the company to react to demand changes and give consumers exactly what they want.
As vice president and CIO George Lesko says, “You want to get the consumer insights, the retail information, and the supply chain all in one place so that consumers don’t have to wait.”
Vice president of Sales Operations & Integration Patrick Degnan agrees with Lesko, adding, “If there are areas where a brand isn’t performing up to expectations, we can’t go weeks, months, and years without knowing that.”