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Marketing & Communications

Spread the word about our coolest products and services, and show everyone how we help the business world run better – with a career in marketing and communications at SAP. Showcase the SAP brand, develop smart omni-channel campaigns, and engage with customers on a global – and personal – level.

Talk is not cheap, it’s career gold

In marketing and communications at SAP, you’ll be front and center. You’ll get a chance to listen to customers, partners, media, and other influencers – and then tell them our story so that they too can get excited about our products. You’ll connect with multiple business areas and levels of management, orchestrate communication strategy, and help manage one of SAP’s biggest assets – our reputation. From branding to digital strategy to lead generation, you’ll be in the thick of it all.

Go tell it on the mountain –


explore career paths at SAP

We have over a dozen different job descriptions in marketing and communications – and all of them are about building the SAP brand. Below, we give you four examples.

Product & Solution Marketing

Our product and solution marketers are thought leaders and evangelists. They develop messaging for key SAP topic areas, they create assets that support sales and marketing – and they influence innovations, marketing strategies, and company perception. 

Digital Marketing

Digital marketers at SAP are pros at engaging audiences across multiple channels – including social media and communities. This team directs and governs digital brand properties, leads strategic projects, and manages SEO and paid digital programs. 

Integrated Communications

Our integrated communications team gets everyone on the same page. They develop cross-audience communication strategies and plans based on SAP objectives – and they manage relationships with internal and external influencer groups, locally and globally. 

Media Production

How you say it is as important as what you say – and this team knows that better than most. They plan and produce marketing and communication materials using a wide variety of media – such as print, Web, and video – for internal and external usage. 

The people behind SAP marketing

Someone once said, 'what I love most about my home is who I share it with'. For me SAP feels like home and creating that same experience for our customers is what motivates me every day.
 
Bonnie Richards
Senior Director, Digital Platforms
Newtown Square, United States

SAP removes barriers so I can focus on the things I love both inside and outside of work.
 
Brian Rice
Head of Digital Demand Generation Priorities
Newtown Square, United States
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Want to work with people who think big and dream big?

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Do your research.


How will you get your message across?

At SAP, you’ll have numerous market-leading SAP solutions at your disposal to help you build the brand. Here are a few examples.

Marketing Solutions

Our marketing solutions make your job easy. They support everything from real-time customer analytics to contextual marketing – and they can help you deliver personalized marketing messages that drive engagement and loyalty. 

Cloud-Based CRM

As a marketer or communicator at SAP, you’ll have access to our new, cutting-edge cloud CRM portfolio: SAP Cloud for Customer. The portfolio brings marketing, sales, commerce, customer service, and social CRM together. 

SAP Hybris Marketing

Use SAP Hybris Marketing to gain a deeper understanding of SAP customers – know what they’ve done, what they may do, and what they’re doing now. This software lets you deliver highly individualized experiences in real time. 

Collaboration Tools

SAP’s content and collaboration tools help you stay on top of it all. Connect your team with key information and processes in the cloud, share knowledge, and pow-wow to ensure customers have the best experience possible. 

See what our customers are saying

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With brands like NIVEA, Eucerin, and Labello, Beiersdorf AG has been making great skin care products for more than a century. And today, real-time insight into brand and product performance helps keep this company a leader in the industry. That’s good news for millions around the world who use Beiersdorf products every day for beautiful and healthy skin.

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University programs

How do we keep our entrepreneurial spirit? We hire millennials and young professionals who think differently and push businesses to do things smarter and more sustainably. Check out our university programs to get a head start. 

Life at SAP

We go to great lengths to ensure you have every opportunity to succeed – in your own way. Flourish in an environment that encourages free expression, collaboration, individuality, and diversity. Learn how we operate, innovate, work, play, and give back – to make sure we’re the right fit for you.

Locations

Want to work in your hometown, on the other side of the world, or somewhere in between? SAP has offices on most continents, in more than 130 countries – and we’re continuously expanding our presence in new and exciting places. 
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