SAP communicates its strategy to financial analysts, portfolio managers, and private investors in road shows, group meetings, and one-on-one discussions around the world. About 50 banks and financial services provides regularly publish commentary, valuations, and recommendations on SAP stock.
The following list, which is not comprehensive, includes banks and securities firms that publish regular research reports on SAP.
| Agency Partners LLP | Jeffrey, Stuart |
| AlphaValue | Pereira, Luis |
| Arete Research Services LLP | Shepherd, Adam J. |
| Baader Bank AG | Woller, Knut |
| Bank of America | Boulan, Frederic |
| Bankhaus Metzler | Schmidt, Holger |
| Barclays Capital | Goodman, James |
| Barclays Capital Inc. | Lenschow, Raimo |
| BMO Capital | Keith Bachman |
| Bryan Garnier - Forecast S.A. | Ramirez, Grégory |
| Citi Investment Research (Europe) | Harchandani, Amit |
| Cowen & Co. | Wood, Derrick |
| Credit Suisse Securities (USA) LLC | Ogg, Toby |
| Credit Suisse Securities (USA) LLC | Winslow, Phil |
| Deutsche Bank | Schaller, Johannes |
| DZ Bank AG | Kremser, Armin |
| Edward Jones | Miedler, Andrew T. |
| Evercore Partners | Materne, Stewart K. |
| Exane BNP Paribas (UK) | Slowinski, Stefan |
| Goldman Sachs International | Moawalla, Mohammed E. |
| HSBC Securities (France) | Baudry, Antonin |
| Jefferies | Brennan, Charles |
| JMP Securities LLC | Walravens, Patrick D. |
| Joh. Berenberg, Gossler & Co. | Naing, Nay Soe |
| JPMorgan Cazenove Limited | Rajwanshi, Varun |
| Kepler Cheuvreux | Daure, Laurent |
| Landesbank Baden-Württemberg | Maier, Mirko |
| Megabuyte | Crawshaw, James B. |
| Morgan Stanley & Co. International Limited | Wood, Adam D. |
| Morningstar | Gogia, Sunit |
| NORD/LB Norddeutsche Landesbank | Donie, Wolfgang |
| Oppenheimer & Co. Inc. | Schwartz, Brian J. |
| Redburn Partners, LLP | Steer, Neil E. |
| Sanford C. Bernstein & Co., L.L.C. | Moerdler, Mark L. |
| Santander Investment Bolsa, S.V., S.A. | Treviño Peinador, Carlos Javier |
| SG Securities (Paris) | Nguyen, Richard |
| Stifel Nicolaus Canada, Inc. | Reback, Brad R. |
| Stifel Nicloaus Europe Ltd. | Sriraman, Chandramouli |
| Ticonderoga Securities LLC | Herman, Neil J. |
| UBS Limited | Briest, Michael J. |
| Warburg Research GmbH | Wolf, Andreas |
| William Blair & Company, L.L.C. (Research) | Suri, Bhavanmit S. |