SAP’s strategy is to be the Experience Company powered by the Intelligent Enterprise. We believe every digital interaction is an opportunity for a company to positively influence a customer. Through these interactions, companies can measure “experiences” – such as customer satisfaction, employee engagement, partner collaboration, and brand impact. These interactions are also opportunities for companies to understand how end users and customers perceive a vendor or a product. We want to help every SAP customer thrive in today’s “experience economy” by equipping them with the technologies to become intelligent enterprises.
At SAP, our commitment to our customers is to help them meet today’s challenges and prepare for anticipated challenges of the future. SAP aims to deliver on these objectives by leveraging the power of data in SAP software with technologies such as AI/ML to build powerful intelligent applications.