| Education | |
| 1991–1994 | Degree in business administration from the Duale Hochschule Mannheim, with a specialism in information technology and incorporating industry experience at SAP AG |
| Professional Career | |
| 1994–1998 | Product marketing for R/3 PM; industry marketing for utilities and telecommunications; marketing communications for European subsidiaries, and executive marketing; SAP AG |
| 1999–2001 | Marketing and business development in the Global Partner Program for companies including HP and Compaq; SAP AG |
| 2003–2004 | HR graduate recruitment and organization of recruitment events for SAP; SAP AG |
| 2004–2016 | Project manager in the Services & Support Operations Office; SAP AG |
| 2016–2021 | Head of Sponsorships Europe & Asia; SAP SE |
| June 2021–present | Head of Global Sponsorships; SAP SE |
In 2002, Lars was elected as an employee representative on the Supervisory Board, a position that he has held since then.
Other board memberships:
- Supervisory Board, Rhein-Neckar Löwen GmbH, Kronau, Germany