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Adaire Fox-Martin

Customer Success


Adaire Fox-Martin biography

As a member of the Executive Board of SAP SE, Adaire Fox-Martin leads Customer Success, the global sales, services and customer engagement organization. She is responsible for SAP’s business across the globe with a resolute focus on the success of over 440,000 customers and nearly 40,000 employees. Adaire and her team maintain an unwavering commitment to providing extraordinary experiences while recognizing the unique business demands of each customer.

Prior to her current role, Adaire served as an SAP Executive Board Member leading Global Customer Operations with more than 14,000 employees. In Adaire’s current role, that team is now part of Customer Success.

Before serving on the Executive Board of SAP, Adaire was President of SAP’s business in APJ, where she ran the company’s multi-functional sales and operations organizations. Her inspirational, dynamic and empathetic leadership style served as the foundation for the company’s transformation and success across the region.

Adaire is a respected thought leader and a regular speaker and panelist at global conferences. She is a passionate advocate of social entrepreneurship, workplace inclusivity and fulfillment. 

Adaire founded the SAP One Billion Lives Ventures, a social intrapreneurship program focused on improving the lives of one billion people around the world through creation of sustainable business ventures that have social mission at the core of their operations. With Adaire’s support, SAP and Social Enterprise UK have created a dedicated online content channel, that promotes current thinking from the world of social enterprise. Taking the name from its purpose – to improve one billion lives – the One Billion Lives platform aims to bring social entrepreneurs and corporate leaders closer together to accelerate the movement. 

In 2019, Adaire was named to Fortune Magazine’s Top 50 Most Powerful Women International List for the third time running. 

Adaire currently resides in Germany with her husband. She is a graduate of Trinity College in Dublin, Ireland.

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More about Adaire Fox-Martin

  • Joined SAP: 2008
  • Appointed to Executive Board: 2017
  • Current Executive Board term expires: 2025
  • Nationality: Irish/Australian
  • Year of Birth: 1964

Other board memberships

  • Board of Directors, Equinix, Inc., Redwood City, CA, USA
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