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Company

When was SAP founded?

In 1972, five former IBM employees founded the company they call SAP Systemanalyse und Programmentwicklung ("System Analysis and Program Development").Taking the initial form of a private partnership under the German Civil Code, the company establishes its headquarters in Weinheim, Germany, and opens an office in nearby Mannheim. However, SAP's five founders spend most of their time in the data centers of their first customers, which include the German branch of Imperial Chemical Industries in Östringen.

Further information can be found on the SAP History page.

What does the acronym "SAP" stand for?

"SAP" stands for Systems, Applications, and Products in Data Processing.

What is SAP’s vision and mission?

In the digital era, data is the “new currency” in an enterprise. Businesses that are able to harness their data faster and more effectively will be the ones that succeed through disruption.

As the world’s largest enterprise software company, SAP offers perspective on the massive scale and power of data. Our customers have a vast amount of enterprise data assets flowing through our SAP ERP and cloud applications and business networks every day. Our enterprise resource planning applications touch 77% of global transaction revenue, we run the world’s largest business network with over US$3.6 trillion in commerce annually, and we have over 200 million users of our cloud applications.

SAP software and technologies can deliver deep value to our customers by providing the tools to harness the power of the data flowing through their systems. Our vision for the intelligent enterprise is an event-driven, real-time business powered by intelligent applications and platforms. In this vision, enterprise data sits at the core of a virtuous cycle whereby:

  • Enterprises will combine proprietary data assets from their internal systems of record with real-time, external data feeds to train intelligent algorithms.
  • Intelligent algorithms will be embedded into core business processes to enable enterprises to increase their awareness of events and respond in real time.
  • As the cycle repeats itself, enterprises will produce even richer datasets based on business outcomes that can be used to train the next generation of increasingly intelligent algorithms.

By embedding intelligence in core processes, businesses of all sizes will benefit from the automation of routine tasks and improved decision-making driven by advanced analytics.

Combining intelligent algorithms with empowered employees will allow companies to free up scarce resources to focus on what matters most – driving value for their customers. In this way, we can fulfill our promise of enabling our customers to Run Simple, while helping the world run better and improving people’s lives.

What is your business outlook for 2020?

SAP’s previous full year 2020 outlook issued on April 8th, 2020 reflected its best estimates concerning the timing and pace of recovery from the COVID-19 crisis. This outlook assumed economies would reopen and population lockdowns would ease, leading to a gradually improving demand environment in the third and fourth quarters.

While SAP continues to see robust interest in its solutions to drive digital transformation as customers look to emerge from the crisis with more resilience and agility, lockdowns have been recently re-introduced in some regions and demand recovery has been more muted than expected. Further and for the same reasons, SAP no longer anticipates a meaningful recovery in SAP Concur business travel-related revenues for the remainder of the year 2020.

SAP is therefore updating its full year 2020 outlook and now expects:

  • €8.0 – 8.2 billion non-IFRS cloud revenue at constant currencies (previously €8.3 – 8.7 billion)
  • €23.1 – 23.6 billion non-IFRS cloud and software revenue at constant currencies (previously €23.4 – 24.0 billion)
  • €27.2 – 27.8 billion non-IFRS total revenue at constant currencies (previously €27.8 – 28.5 billion)
  • €8.1 – 8.5 billion non-IFRS operating profit at constant currencies (previously €8.1 – 8.7 billion)

SAP continues to expect its share of more predictable revenue to be approximately 72%.

The Company has raised its cash flow expectations for 2020 on the back of a strong year-to-date cash flow performance and now expects an operating cash flow of approximately €6.0 billion (previously above €5.0 billion) and a free cash flow above €4.5 billion (previously approximately €4.0 billion).

What is SAP´s mid-term ambition?

SAP’s previous mid-term ambition was issued on April 24th, 2019, before the COVID-19 crisis. The company is now updating its mid-term ambition to reflect the following factors:

  • The most recent currency exchange rates (October 2020) which translates to a negative 3 to 4 percent effect on revenue and operating profit since April 2019.
  • The COVID-19 pandemic which is expected to impact the demand environment, particularly in hard hit industries, through at least the first half of 2021 pushing out the achievement of key metrics such as non-IFRS cloud revenue, total revenue, and operating profit, by 1 to 2 years.
  • The acceleration of customers’ move to the cloud and subsequent business transformations which drive the new ambition’s cloud revenue target of more than €22 billion by 2025. SAP expects this to negatively impact the 2023 operating margin by approximately 4 to 5 percentage points relative to the previous mid-term ambition.
  • The accelerated harmonization of SAP cloud delivery which is expected to require an incremental investment in 2021 and 2022 and to drive the non-IFRS cloud gross margin to approximately 80% by 2025.

As a consequence of SAP’s accelerated cloud transition, the Company expects software licenses revenue to continue to trend lower from 2020 levels.

The combined impact of the above factors and the mechanics of the associated business model switch are expected to lead to muted non-IFRS total revenue growth as well as flat or slightly lower non-IFRS operating profit over the next two years, followed by accelerated non-IFRS total revenue and double-digit non-IFRS operating profit growth from 2023 to 2025.

By 2025, this trajectory is expected to take SAP to:

  • More than €22 billion non-IFRS cloud revenue
  • More than €36 billion non-IFRS total revenue
  • More than €11.5 billion non-IFRS operating profit
  • A significant expansion of the Company’s more predictable revenue share to approximately 85%
Are you planning to grow organically or through acquisitions?

Organic growth remains the primary driver of our strategy. We will continue to invest in our own product development and technology innovation, improving the speed, number of projects, and innovations brought to market. We will also continue to acquire targeted, strategic, and “fill-in” technology and software to add to our broad solution offerings and improve coverage in key strategic markets. By doing so, we will strive to best support our customers’ needs for simplified operations. Additional information can be obtained here.

Why was SAP AG converted into an SE?

The change of legal form from a stock corporation under German law to a European Company was made to manifest SAP’s self-image as an international player with European roots. Presenting itself as a European Company thus reflects the importance of the Company’s European and international operations.

What is SAP's current headcount?

On March 31, 2020, we had 101,150 full-time equivalent (FTE) employees worldwide (December 31, 2019: 100,330). 

Do SAP employees participate in the company's success?

SAP offers its employees and managers various investment programs.

Can you explain SAP’s commitment to sustainable business practices?

Sustainability is core to the overall business strategy at SAP and our vision to help the world run better and improve people’s lives. For us, sustainability means holistically managing the financial, social, and environmental dimensions of business, in order to reduce economic risks and to seize opportunities for increased profitability. As our Integrated Report 2018 shows, SAP is committed to not only providing a comprehensive view of the dependencies between our economic, social and environmental performance. It also helps us move closer towards a sustainable business strategy. Such a strategy is defined by embedding sustainability deeply into how we create value for our customers in the first place, i.e. through the software we create for businesses around the world.

Reporting

What are the IFRS 15 and IFRS 16 implications on SAP's financials?
IFRS 15

As of January 1, 2018, SAP changed several of its accounting policies to adopt IFRS 15 ‘Revenue from Contracts with Customers’. Under the IFRS 15 adoption method chosen by SAP prior years were not restated to conform to the new policies.

Consequently, the year-over-year growth of revenue and profit in 2018 were impacted by the new policies. 

View the IFRS 15 explanatory presentation
View the IFRS 15 video

 

IFRS 16

As of January 1, 2019, SAP changed its accounting policies to adopt IFRS 16 ‘Leases’. Under the IFRS 16 adoption method chosen by SAP, prior years are not restated to conform to the new policies. Consequently, the year over year changes in profit, assets and liabilities and cash flows in 2019 are impacted by the new policies.

The transition impact of the policy change as of January 1, 2019, was as follows:

  • Property, plant and equipment are higher by €1.9 billion resulting from the recognition of right-of-use assets, 
  • Financial liabilities are higher by €2.1 billion due to the recognition of lease liabilities,
  • Trade and other payables are lower by €0.1 billion due to the de-recognition of deferred rent.

In the third quarter (first nine months) of 2019, we have recognized in our consolidated income statement depreciation expense from right-of-use assets of €102 million (€282 million) and interest expense on lease liabilities of €13 million (€39 million). 

IFRS 16 also affects SAP’s cash flow statement in the third quarter (first nine months) of 2019 as follows:

  • Operating cash flow increased by €104 million (€288 million),
  • Cash flow from financing activities decreased by €104 million (€288 million).

The Free Cash Flow measure is not affected by this change.

Please also refer to section “Impact of the New Accounting Standard IFRS 16 ‘Leases’” in our 2019 Consolidated Half-Year Financial Statements for further explanations of the changes in accounting policies as a result of the adoption of IFRS 16.

For more information about the financial impacts of the adoption of IFRS 16, see the Notes to the 2019 Consolidated Half-Year Financial Statements, Note (D.3).

View the IFRS 16 explanatory presentation
View the IFRS 16 video

 

Which accounting standard does SAP use for its annual financial statements?

Since 2008, SAP prepares its consolidated financial statements in accordance with International Financial Reporting Standards (IFRS) endorsed by the European Union (EU). In addition to providing the disclosures required under IFRS, the notes to our statements contain a great deal of additional detail, which we provide voluntarily.

In what currency are SAP´s results reported?

SAP is a European company, so our results are reported in euros.

What are the most important cloud reporting metrics for SAP and how are they defined and calculated?

Current cloud backlog is the contractually committed cloud revenue we expect to recognize over the upcoming 12 months as of a specific key date. It is thus a subcomponent of our overall remaining performance obligations following IFRS 15.120. The current cloud backlog takes into consideration committed deals only. It can be regarded a lower boundary for cloud revenue to be recognized over the next 12 months, as it excludes utilization-based models without pre-commitments and committed deals closed after the key date. It also excludes contracts ending within the next 12 months that have not yet been renewed. For our committed cloud business, we believe the current cloud backlog’s expansion over a period is a valuable indicator of go-to market success, as it reflects both new contracts closed as well as renewal of existing contracts.

Share of more predictable revenue is the total of non-IFRS cloud revenue and non-IFRS software support revenue as a percentage of total revenue

Global commerce is the total commerce volume transacted on the SAP Ariba, SAP Concur and SAP Fieldglass Networks in the trailing 12 months. SAP Ariba commerce includes procurement and sourcing spend.

For explanations on other key growth metrics please refer the performance management section of SAP’s Integrated Report 2019, which can be found at www.sapintegratedreport.com

Why does SAP report Non-IFRS financial results?

SAP reports its financial results in accordance with IFRS and additionally discloses certain financial results on a non-IFRS basis. Certain non-IFRS measures (for example non-IFRS revenue, non-IFRS operating profit and non-IFRS operating margin) are provided both, on a nominal currency basis (as reported basis) and on a constant currency basis.

Read more (PDF)

Why does SAP provide constant currency period-over-period numbers?

We believe it is important for investors to have information that provides insight into our sales. Revenue measures determined under IFRS provide information that is useful in this regard. However, both sales volume and currency effects impact period-over-period changes in sales revenue. We do not sell standardized units of products and services, so we cannot provide relevant information on sales volume by providing data on the changes in product and service units sold. To provide additional information that may be useful to investors in breaking down and evaluating changes in sales volume, we present information about our revenue and various values and components relating to operating profit that are adjusted for foreign currency effects. We calculate constant currency revenue and operating profit measures by translating foreign currencies using the average exchange rates from the previous year instead of the current year.

How does SAP calculate constant currency numbers?

It is a two-step process to get from our IFRS numbers to our constant currency non-IFRS numbers:

  • Step 1: We eliminate certain effects from our IFRS numbers (see a description of these adjustments in our Explanation of non-IFRS Measures which is available at www.sap.com/investor for more details on these eliminations). The resulting figures are our non-IFRS numbers.
  • Step 2: We then adjust those non-IFRS numbers by eliminating currency effects. The result is our non-IFRS constant currency financial measures.The elimination of currency effects is achieved by translating foreign currencies using the average exchange rates from the previous year’s period (i.e. quarter) instead of the current year.
SAP’s guidance format – based on constant currencies

SAP provides a yearly revenue and profit outlook, which is based on non-IFRS at constant currencies. We provide guidance on a non-IFRS constant currency basis because these numbers are used as a basis for SAP’s internal management reporting as well. In addition, we provide guidance at constant currencies since we cannot influence currency movements, and it helps prevent frequent changes in guidance due to fluctuations in currency.

Stock and ADR

When was SAP stock first publicly traded and what was the first quote?

SAP was first publicly traded on November 4, 1988, on the German Stock Exchange. The first quote was 753.06 DM (385.03 €). The SAP American Depositary Receipt (ADR) has been listed on the New York Stock Exchange since August 3, 1998.

What kind of shares does SAP offer and where are SAP stocks listed?

SAP shares are listed as SAP ordinary shares through the Frankfurt Stock Exchange, the electronic system XETRA, and other German regional stock exchange centers, under the ticker symbol "SAP."

In the United States, shares are listed on the New York Stock Exchange in the form of American Depositary Receipts (ADRs). An ADR is a receipt representing ordinary or common shares of a non-U.S. company. ADRs are priced in dollars and traded on U.S. exchanges, allowing investors to buy and sell shares of non-U.S. companies in exactly the same way as they purchase or sell shares of U.S. companies. SAP ADRs, with the ticker symbol "SAP," are dollar-denominated securities backed by the shares trading in Germany. The ratio between the ADR and the underlying ordinary shares is 1:1, meaning that one SAP ADR is the equivalent of one SAP ordinary share.

How can I buy SAP shares?

SAP shares are available for purchase as SAP ordinary shares through the Frankfurt Stock Exchange, the electronic system XETRA, and other German regional stock exchange centers. Individual investors who aren't from the United States can purchase SAP ordinary shares through their custodian banks, a stockbroker, or generally any institution that offers such brokerage services.

U.S. investors can purchase SAP ADRs through a broker as they would any ordinary security. They can also buy SAP ADRs through the DB-Direct Investor Services Program, which offers investors a variety of convenient, low-cost services to make it easier to invest in ADRs. DB-Direct is administered by Deutsche Bank Trust Company Americas and allows new and existing holders to make ADR purchases, sell ADRs, and reinvest dividends. Visit www.adr.db.com and click on the "DB-Direct" icon for more information about the program.

Or, contact:
Deutsche Bank Trust Company Americas
SAP ADR Processing Unit
c/o American Stock Transfer & Trust Company,
P.O. Box 2050,
Peck Slip Station,
New York,
NY 10272-2050

Telephone: +1-877-484-5046 or +1-718-921-8137 www.amstock.comdb@amstock.com

Whom should I contact regarding questions about SAP shares or SAP ADRs?

Holders of SAP shares should contact SAP investor relations.

Holders of SAP ADRs with questions about stock transfer or dividend payments should contact the Deutsche Bank Trust Company Americas. Call +1-877-484-5046 or visit www.adr.db.com.

In which indices is SAP listed?

SAP shares have been listed in the DAX since September 18, 1995. They are also listed in the Prime All Share-Index, CDAX, HDAX, Stoxx50, and EuroStoxx50. You can find the current share price on the SAP Stock page.

What is the par value of SAP stock?

SAP ordinary shares are no-par shares by resolution of the Annual General Meeting of Shareholders of June 16, 1998.

When does SAP pay out dividends?

SAP pays a dividend once a year. The SAP Executive and Supervisory Boards jointly recommend the dividend amount. It is based on the SAP SE financial statements. The amount of dividend requires the shareholders’ approval and is officially decided upon at the SAP Annual General Meeting of Shareholders. Payout usually occurs on the third business day following our Annual General Meeting of Shareholders. For information about SAP's dividends policy, access the Dividends & Share Buybacks page.

Note to holders of SAP ADRs (American Depositary Receipts): One SAP ADR represents one SAP share. The final dividend is dependent upon the Euro/US-Dollar exchange rate. SAP pays cash dividends on the ordinary shares in Euro, so exchange rate fluctuations will affect the US-Dollar amounts received by holders of ADRs, depending on the foreign exchange rate at the time of the conversion of the dividend cash from Euro to US-Dollar. The final dividend payment by SAP to the depositary bank is usually scheduled for the day after the Annual General Meeting of Shareholders. The depositary bank will then convert the dividend payment from Euro into US-Dollar as promptly as practicable.

ADR investors can invest all or a portion of the cash dividends paid on SAP ADRs through our Dividend Reinvestment Program, operated in cooperation with the Deutsche Bank Trust Company Americas. Visit www.adr.db.com and click on the "DB-Direct" icon for more information about this program.

How many shares are outstanding?

You can find information about share buybacks on the Dividends and Share Buyback page.

Does SAP buy back stock?

You can find information on shares outstanding on the Key Data page.

SAP decided on a share buyback of up to €500 million in 2017. The program was completed at the end of the fourth quarter 2017 and the company bought back the planned amount.

What is the current market capitalization?

You can find information on SAP’s market capitalization on the stock overview page.

When was the first trading day of SAP preference shares and when were preference shares transformed into ordinary shares?

The first trading day of SAP preference shares was August 6, 1990. By resolution of the Annual General Meeting of Shareholders on May 3, 2001, and entry into the German commercial register on June 18, 2001, all preference shares were transformed into ordinary shares. For more information, access the press release "SAP to Simplify Share Structure".

At which dates the stock has been split and at which ratios?
  • 1990: Capital increase from corporate funds 1:1,25
  • 1994: Capital increase from corporate funds 1:5
  • 1995: Stock split 1:10
  • 2000: Stock split 1:3
  • 2006: Capital increase from corporate funds 1:4
I still own shares from an acquired company. What should I do?
  • Shareholders who still hold Ariba shares or have any other question regarding their Ariba shares should call Computershare in the US at +1 201-680-3708.
  • Shareholders who still hold SuccessFactors shares or have any other question regarding their SuccessFactors shares should call Georgeson at US +1 877 507 1756
  • For holders of Sybase shares, please call American Stock Transfer (AST) at +1 800 937 5449

Sustainability & CSR

What is SAP’s sustainability strategy?

We define sustainability as the creation of social, environmental, and economic value for long-term business success and responsible global development. In line with this definition, we aim to move from a separate sustainability strategy to a sustainable corporate strategy. This means we seek to embed sustainability in everything we do: our solutions, our operations, and our social investment.

What is SAP’s corporate social responsibility (CSR) strategy?

Innovation belongs to all of us. Yet, according to The World Bank, more than half of global citizens are not included in the digital economy. SAP Corporate Social Responsibility (CSR) is tackling this issue head-on, powering opportunity for all people through digital inclusion initiatives.

Learn about SAP CSR

What is integrated reporting and what is SAP’s involvement in it?

The International Integrated Reporting Council (IIRC, http://www.theiirc.org/) defines integrated reporting as "a process that results in communication, most visibly a periodic‚ integrated report, about value creation over time. An integrated report is a concise communication about how an organization’s strategy, governance, performance and prospects lead to the creation of value over the short, medium and long term." SAP published its first Integrated Report in 2013 (for the 2012 year). The current SAP Integrated Report may be found at www.sapintegratedreport.com

What are SAP’s carbon targets and strategy?

SAP aims to achieve a net-zero carbon footprint for SAP’s operations by 2025. This includes all direct (scope 1), indirect (scope 2), and selected categories of value chain (scope 3) greenhouse gas emissions (GHG) such as business flights, employee commuting, and co-locations of data centers. SAP will continue existing initiatives and programs to drive efficiency and innovation to avoid and reduce GHG emissions, following our approach “avoid – reduce – compensate.”

  • (1) Avoid: Whenever possible, SAP aims to avoid the creation of GHG. This is our priority (e.g., usage of virtual telecommunication instead of business flights).
  • (2) Reduce: If we cannot avoid GHG emissions, we aim to drive efficiency and reduce GHG emissions for all type of emissions (e.g., carpooling and car sharing, e-mobility).
  • (3) Compensate: Compensation / offsetting is only the last option. We extend our existing proven compensation models by enlarging our embedded internal carbon pricing model for CO2-free travel by train and airplane. Another example is the implementation of carbon neutral fuel cards for company cars. 
What is the employee engagement index?

We define employee engagement as a score for the level of employee commitment, pride, and loyalty, as well as our employees’ feeling of being an advocate of SAP. It is calculated based on the results of regular employee surveys. Employee engagement remains one of SAP’s four corporate strategic goals, along with growth, profitability, and customer loyalty. In 2017, we again achieved an employee egagement score of 85%. For 2020, we aim to reach an Employee Engagement Index between 84% and 86%. For more information, visit the SAP Integrated Report, Social Highlights section.

What are SAP's global policies that govern employee behavior and avoid corruption?

Our compliance management system details our policies and procedures for ensuring ethical business conduct. Our policies govern the conduct of our management, employees, suppliers and partners, as well as critical areas of our business such as sales, vendor selection, and payroll. In addition, we train employees on the SAP Code of Business Conduct for Employees, which includes guidelines on bribery, antitrust, and a host of other topics. In the case of any breaches of compliance, we take appropriate remedial action. You can find more information in the SAP Integrated Report, Business Conduct section.

How is SAP's sustainability department structured?

At SAP, we believe that it is not enough to simply have a sustainability strategy but that, instead, our overall corporate strategy must itself be sustainable. Only by achieving this can we fulfill our vision to help the world run better and improve people’s lives. We therefore strive to promote sustainability across our entire business. Led by our chief sustainability officer, a dedicated team works to embed sustainability into our corporate strategy and promotes new sustainability initiatives across the organization. Our chief financial officer (CFO) is the sponsor for sustainability on the Executive Board, and we also have a dedicated person in charge of sustainability in each area of the business. These individuals are responsible for embedding sustainability in their business practices, for example, by setting relevant targets and implementing related programs. They are held accountable for their achievements in review meetings with the CFO and the chief sustainability officer that take place twice a year.

How does SAP ensure data privacy and security?

We have implemented safeguards to help protect the fundamental rights of everyone whose data is processed by SAP, whether they are our customers, prospects, employees, or partners. In addition, we work towards compliance with all relevant legal requirements for data protection. Our secure software development lifecycle conforms to the ISO/IEC 27034 standard for application security and is closely embedded into our ISO 9001-certified process framework for developing standard software. Our secure operations strategy focuses on the security principles of “confidentiality, integrity, and availability” to support overall protection of our business, as well as our customers’ businesses.

Industry best-practice certifications are key success factors for our secure operations strategy. Many of our cloud solutions undergo Service Organization Control (SOC) audits ISAE3402, SSAE16 SOC I Type II, and SSAE16 SOC II Type II. The SOC standards are harmonized with a number of ISO certifications including ISO 9001, 27001, and 22301. SAP is committed to ensuring compliance with the harmonized European data protection law, the General Data Protection Regulation (GDPR). We have implemented a wide range of measures to protect data controlled by SAP and SAP customers from unauthorized access and processing, as well as from accidental loss or destruction. These include, among others, the implementation of our data protection management system (DPMS) in areas critical to data protection. This system is certified on a yearly basis by the British Standards Institute.

Fixed Income

What is a credit rating? Does SAP have a credit rating?

A credit rating is a qualified assessment and formal evaluation of a company's creditworthiness, ability and willingness of repaying outstanding debt obligations on time.

SAP has a long-term issuer credit rating of „A2“ by Moody’s (outlook stable) and „A“ by Standard & Poor’s (outlook stable).

Why does SAP dispose of a rating?

While SAP had continuously realized successful financing transactions at attractive terms before obtaining an external credit rating in September 2014, a rating now provides SAP with the opportunity to broaden its investor access, to issue further capital market instruments and to optimally benefit from its high creditworthiness. Furthermore, it provides investors, customers and suppliers with an independent view of SAP’s strength and stability as a business partner.

What credit facilities do you currently have?

We currently have a syndicated revolving credit facility in the amount of EUR 2.5bn and current maturity in November 2023 in place. The facility includes 20 banks and strengthens our financial flexibility. It can be used for general corporate purposes and supplements our existing bilateral credit facilities. The credit facility has not been drawn so far and currently we do not intend to do so.

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