The technologies underlying digitalization continue to evolve rapidly, even as they are being adopted throughout business and society. Digitalization, however, is not simply a matter of “more technology.” Digitalization is important for an organization because it unlocks new thinking and approaches in how the organization perceives its role within its ecosystem and its opportunity for increased profitability. The technology is not an end in itself.
With digitalization in place, these organizations can begin to create new value chains and experiences that are collaborative, interactive, sustainable, and profitable.
Here are some examples of enterprises that have used digitalization to transform their organizations into best-run businesses:
Customer experience: The Entertainer, the UK’s largest independent toy retailer, has the vision to be the best-loved toy store one child at a time. SAP Commerce Cloud is helping them to understand their customers, so that they can consistently deliver a five-star experience.
Employee self-service and experience: Tapestry, a New York based global retailer, is using a centralized portal to reach their 17,000 employees worldwide, which has resulted in significant annual cost savings. As well, during the pandemic, Tapestry was able to conduct real-time pulse-checks with employees on their health and safety during the COVID-19 pandemic.