First-person view of a wholesale distribution warehouse aisle with stacked boxes

Wholesale Distribution

Differentiate yourself with new services and deliver anything, anywhere, at any time with our wholesale distribution software.

Transformation in the wholesale distribution industry

Wholesale distributors are under intense pressure to adapt to a fast-changing industry. They’re turning to new technologies to transform, protect profit margins – and remain competitive.

B2B e-commerce and marketplaces intensify competition

Due to disintermediation and retail giants like Amazon entering the B2B market, distributors are being pushed to find new revenue sources in value-added services – such as product consulting and kitting.

Personalized B2B customer experiences

B2B customers are demanding a modern, personalized e-commerce experience that includes a wider range of products and services. They have also come to expect shorter delivery times and more delivery options.

Collaborative wholesale distribution networks

To differentiate, top distributors are acting as trusted partners to their customers – collaborating closely with them and wider networks to deliver all the products and services needed for every phase of a project.

Resilient and sustainable supply chain

Complex distribution businesses need more than supply chain visibility. They need flexibility too. New AI-powered tools are being used to quickly mitigate risk and disruption – and even keep sustainability goals on track.

Innovative wholesale distribution solutions from SAP and our partners

Solutions that address specific wholesale distribution industry needs help you achieve cost-effective transformation and sustainable growth.

SAP S/4HANA Cloud

Achieve operational excellence in core financial and engagement management practices and across your business as a whole.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software.

SAP Data Maintenance for SAP ERP by Vistex

Simplify maintenance of product, pricing, and vendor master data with software workbench tools. Nontechnical business users can use these tools to maintain master data within SAP ERP – with no need to rely on IT experts.

OMS+ Cross-channel Order Management Solution

Reimagine the user interface to reflect real-life customer engagements and provide a platform for making SAP ERP the foundation of a truly unified commerce strategy.

Zilliant Price IQ

Account for multiple factors that influence price, measure price elasticity, and rationally align prices in accordance with business rules to produce optimized price guidance for each unique selling circumstance.

SAP Customer Identity and Access Management

Accelerate time to market, simplify end-to-end identity lifecycle management, and protect against business risks while addressing privacy and compliance requirements.

What are the leading analysts saying about SAP?

Driving growth for midsize wholesale distributors

Get IDC insights into the ways that midsize wholesale distribution companies are driving growth with more-personalized services and increased margins.

Explore how we can help your wholesale distribution business run better

Companies face volatile customer demand and heightened expectations for responsiveness, while supply chains grow more complex and extend across the globe. Innovative technologies can provide vital business information across the network, improving real-time data analysis and enabling better collaboration across departments and companies.

  • Demand management and insights
  • Response and supply planning
  • Sales, inventory, and operations planning
  • Insight into the environmental impact and zero-waste commitments 

Today’s procurement professionals are bombarded with increasingly complex challenges. They need to manage global supply risk and protect profitability – despite volatile pricing in many supply markets – and contribute new innovations to the business. These are just a few examples of the imperatives they face.

  • Cost recovery and rebates
  • Buy-and-deliver services
  • Invoice and payables management
  • Indirect goods procurement
  • Procurement analytics

By gaining the visibility needed to make efficient logistics and order fulfillment decisions, you can optimize freight, shipping, and warehouse operations. You can improve speed, efficiency, and sustainability by aligning distribution and fulfillment processes and collaborating with logistics participants using SAP solutions.

  • Order promising
  • Track and trace and logistics networks
  • Transportation management
  • Warehouse management
  • Yard logistics

Throughout the buying journey, you can engage with customers in more meaningful ways. With an automated, mobile-enabled, and cloud-based sales and customer relationship management solution, you can give sales teams the insights needed to accelerate productivity and sales performance and make quick, informed business decisions in the moment.

  • Commerce personalization
  • Customer rebates and incentive programs
  • Omnichannel commerce management
  • Optimized marketing
  • Quote-to-cash management360-degree customer view and real-time CPG analytics
  • Omnichannel commerce and customer service
  • Intelligent micro-segmentation and seamless consumer journeys
  • CPG marketing performance and spend management
  • Value-added services and subscription billing management

20% forecasted sales growth through targeted promotion.

Source: PharmaOverseas

If we could put the sales ordering process in the hands of the pharmacists themselves, with online commerce integrated with digitalized processes, we knew that we could cut error rates and enhance customer satisfaction.

Dr. Mohab Gazzarine, Chairman of the Board, PharmaOverseas

An omnichannel experience that exceeds customer expectations builds customer loyalty. Our wholesale distribution software helps you connect service teams with the right expertise and tools at the right time. You can also provide value-added services and empower field technicians and call center agents to increase productivity and responsiveness.

  • Ability to buy and deliver services
  • Field service management
  • Omnichannel customer service
  • Subscription management
  • Customer experience management

20,000 quotes issued every month using a customer quote generator application.

Source: Van Marcke BV

We are providing a growing portfolio of digital services to our customers that showcases our total solution expertise and extends our SAP application functionality without disrupting the current workflows for our business users.

Stijn Hoegaerts, CIO, Van Marcke NV