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Engage athletes, teams, and fans with innovative technologies

Win on the field, on the screen, and on the world stage when you gain a deeper understanding of players, patrons, visitors, fans, and customers.

See how customers are succeeding with SAP

Solve your specific entertainment needs

Transform experiences by digitalizing entertainment park operations

Discover how entertainment parks and integrated resorts can win the innovation game by adapting to disruptive change and connecting physical and digital operations.

Run efficient POS operations with flexibility

Create point-of-sale (POS) operations that cater to various retail and entertainment settings with the flexibility, scalability, and rich insights needed to grow the business.

Solve your sports and entertainment business needs

Scope out seismic changes in the film industry

Explore how the film industry is adapting to changes in people’s habits and preferences, including new viewing models and distribution channels, on-demand screening, and piracy.

Find sports and entertainment software tailored to your needs

SAP Sports One

Get ahead of the competition and simplify game-winning decisions with innovative technology that helps you identify, acquire, develop, and maintain the best personnel. Uncover the insights you need to create winning strategies and adjust on the fly – so you can reach championship-level performance. 

SAP Event Ticketing

Boost your revenue using comprehensive, advanced cloud ticketing software. SAP Event Ticketing helps you manage tickets, customers, and event processes quickly and efficiently, while utilizing social media and mobile devices to increase ticket sales.

Transform your business with SAP Services and Support

Evolve your business with services and support from SAP – your trusted adviser for digital transformation strategy and execution.

Simplify and accelerate your digital transformation

Support critical business processes on your path to innovation and digital transformation with holistic, end-to-end services that reflect over 40 years of knowledge, experience, and innovation.

Transform your business with unparalleled service support

Close the gap between your digital transformation strategy and execution with innovation discovery, digital strategy, and business transformation services from a trusted adviser that knows SAP software best.

What are leading analysts saying about SAP?

SAP Sports One wins special mention at German Design Awards

Find out why SAP Sports One earned a special mention for Excellent Communications Design Interactive UX. The solution was developed using the design thinking method with the goal of meeting all requirements and user needs of sports teams.

SAP Sports One wins iF Design Gold Award 2017

See how this all-in-one sports software can change the way soccer is played for leagues of any size. Enable your team to reach its athletic goals with superior analysis tools and implementation functions.

Get the latest news and trends from experts

SAP News

Tactics and technology team up at TSG Hoffenheim

Working closely with TSG Hoffenheim, SAP has augmented the SAP Sports One solution with the new tactics board app to optimize match preparation.

SAP News

SAP Sports One keeps Rhein-Neckar Löwen roaring

SAP Sports One provides Rhein-Neckar Löwen with various tools for analyzing match data, training information, and player health from a central repository.

SAP News

SAP scores a three-point victory

The SAP Sports One solution was recently honored with three awards — a record number — at the Red Dot Award: Brands & Communication Design 2019, one of the most prestigious international design awards in the world.

Communities and Events

Meet the sports and entertainment team at an event near you

Join us at several events, such as football conferences in Austria and Switzerland or different “Leaders” conferences around the globe.

Join the SAP Community

Stay up to date on the latest innovations, trends, and solutions for sports and entertainment through blogs, discussions, and events – and find out how SAP can help your sports and entertainment business run better.

See highlights from SAP Sports and Entertainment Forum 2019

Get a glimpse into two days full of discussions and presentations on the digital future of sports and entertainment, featuring 237 guests and 28 speakers from more than 90 clubs.

Manage your sports and entertainment business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Procurement and Networks

Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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