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Give shoppers and consumers the products and personalized shopping experiences they want.

Introducing industry cloud solutions

See how industry cloud solutions from SAP can help you run as an intelligent enterprise to deliver superior customer value. 

Uncover keys to success from retail experts
SAP Industries Forum 2020: Retail

Watch the on-demand Webcast.

Retail companies are balancing disruption and continuity

The year 2020 has accelerated the need for online retail, new shopping experiences, and sustainable business. Retail solutions from SAP can help you drive efficiency and deliver relevant, personalized customer experiences anywhere, anytime.

Omnichannel Marketing

  • Single Customer View
  • Consent-Based Marketing
  • Marketing Execution

Customer-Centric Merchandising

  • Merchandising Intelligence
  • Product Design and Development
  • Master Data Management for Merchandising
  • Merchandise and Assortment Planning
  • Pricing and Promotions

Digital Supply Chain

  • Forecasting, Allocation, and Replenishment
  • Omnichannel Inventory and Order Response
  • Warehouse Management
  • Yard Logistics
  • Transportation Management
  • Track and Trace and Logistics Networks

Omnichannel Customer Experience

  • Commerce Management and Personalization
  • Retail Store Management
  • Omnichannel Sales Order Management
  • Customer Service
  • Customer Experience Management

See how customers succeed with SAP

Unlock new business value

Transform retail merchandise management

Make the SAP S/4HANA Retail solution for merchandise management the digital core of your future value network to capture every opportunity and increase business value.

Embrace the Intelligent Enterprise

Address the challenges and opportunities in the new world of Retail - unlock your Intelligent Retail Enterprise.

SAP Road Map for Retail

Explore how our current, upcoming and planned innovations help retailers. Give shoppers and consumers the products and personalized shopping experiences they want.

Current release highlights

  • Consistent pricing and offers seamlessly delivered across touch points as a global cloud service
  • Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange 
  • RFID-enabled stock transfer for store managers
  • Machine learning-supported assortment and option planning and product master data enrichment

Upcoming innovations

  • Headless commerce cloud with microservices extension factory
  • Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
  • Improved demand forecast and assortment planning with real-world data
  • Logistics business networks for partner collaboration, scheduling, and visibility

Future plans

  • Leverage automation, embedded intelligence, and cloud scalability across all retail processes
  • Optimize order fulfilment with networked-distributed order orchestration
  • Integrate retail planning applications in the cloud
  • Embed experience feedback into brand, product, customer experience, and workforce management 

Transform your business with SAP Services and Support

Evolve your business with services and support from SAP – your trusted adviser for digital transformation strategy and execution.

Simplify and accelerate your digital transformation

Support critical business processes on your path to innovation and digital transformation with holistic, end-to-end services that reflect over 40 years of knowledge, experience, and innovation.

Transform your business with unparalleled service support

Close the gap between your digital transformation strategy and execution with innovation discovery, digital strategy, and business transformation services from a trusted adviser that knows SAP software best.

What are analysts saying?

Uncover keys to success from retail experts

Learn how you can overcome some of your greatest challenges today and in the future by becoming an interconnected company that can share relevant data across functions and prioritize your customer and employee experiences.

Become a best-run midsize retail company

In this IDC InfoBrief sponsored by SAP, discover how midsize retailers are becoming more agile through digital transformation to satisfy rapidly evolving customer demands. 

Get the facts

80 %

of the retailers in the Forbes Global 2000 are SAP customers.


91 %

year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

Aberdeen Group

Communities and Events

SAP and The Retail Summit virtual event series

Get the latest information on current and upcoming retail industry topics by registering for the iRetail Connect virtual event series, co-hosted by SAP and The Retail Summit.

Sustainable Fashion: The Path to Transformation

Join leading brands Kering Group, Tendam, and ECOALF to hear how they are taking the lead on sustainability and aligning their business strategies with the values of their customers to drive growth.

Join the SAP for Retail Community

Visit our vibrant community for learning, sharing, and collaborating on all things retail, and find out how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.

Manage your business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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